Celebrity Cruises is set to make waves in the river cruise sector by announcing the launch of Celebrity River Cruises in Europe, scheduled for 2027. This venture will mark the company’s expansion into Europe’s scenic waterways, where it plans to introduce a fleet of 10 river ships designed for unparalleled comfort and enjoyment.
Innovative Designs and Scenic Voyages
Although detailed specifications about the ships remain under wraps, Celebrity has hinted at incorporating design elements from its renowned ocean-going Edge Series, promising “panoramic 360-degree views” that will enhance the experience of sailing through iconic European landscapes.
The Vision Behind Celebrity River Cruises
Laura Hodges Bethge, President of Celebrity Cruises, stated, “Celebrity River Cruises will bring the quality and sophistication of our Edge Series ocean ships to the most iconic rivers, starting with Europe.” This ambitious initiative aims to elevate the standards in river cruising, focusing on both luxury and cultural immersion.
A Commitment to Unforgettable Experiences
Jason Liberty, President and CEO of Royal Caribbean Group, expressed excitement about entering the river cruise market, stating, “We are thrilled to announce our entry through our Celebrity Cruises premium travel brand.” He emphasized the company’s dedication to innovation and enhancing the river cruise experience as they respond to the increasing demand for intimate, culturally enriching travel experiences.
Loyalty Programs Across the Brand Network
Celebrity River Cruises is set to offer integrated loyalty programs that span across both Celebrity and Royal Caribbean Group brands, allowing travelers to benefit from their adventures whether on ocean voyages or river cruises.
Capturing Market Share in the Global Travel Landscape
Royal Caribbean Group recognizes the importance of diversifying its offerings to capture a significant share of the $2 trillion global vacation market. Liberty highlighted the strategic importance of Celebrity River Cruises in fulfilling the company’s goal to deliver unparalleled vacation experiences while enhancing shareholder returns.
Bookings for Celebrity River Cruises will be available later this year, paving the way for travelers eager to explore Europe’s picturesque waterways with an unmatched level of elegance and comfort.
