
AmaWaterways Elevates Leadership with Key Promotions
AmaWaterways, a prominent name in the luxury river cruise sector, has announced the promotion of Alex Pinelo to Chief Sales Officer and Michal Maguire to Chief Marketing Officer, effective immediately. These strategic appointments are expected to bolster the company’s influence in both existing and emerging markets.
Strategic Growth in Luxury River Cruising
Catherine Powell, President of AmaWaterways, expressed her enthusiasm for the promotions, emphasizing their role in enhancing the company’s growth trajectory. “As we continue to strengthen our presence in our existing markets and expand into exciting new ones, such as Colombia, their leadership will be key to growing and nurturing our relationships with travel partners and guests worldwide,” she noted.
Alex Pinelo: From Strength to Strength
Having joined AmaWaterways in 2016, Alex Pinelo is no stranger to the cruise industry. His reputation for building solid relationships with travel advisors and driving revenue growth distinguishes him as an industry leader. Recently appointed to the Travel Institute Board of Directors, Pinelo is poised to strengthen AmaWaterways’ sales strategies globally. In his role as Chief Sales Officer, he will further nurture the company’s extensive network of travel advisors.
Michal Maguire’s Impact on Marketing
Michal Maguire has made significant contributions to AmaWaterways since her arrival in 2019. Promoted from her role as Vice President of Marketing, where she served since 2023, Maguire brings over 20 years of experience in digital marketing and integrated communications. She has played a vital role in establishing AmaWaterways as a leader in the luxury river cruising market.
A Vision for the Future
In her new role, Michal will be responsible for strengthening the company’s global marketing initiatives, improving brand visibility, and supporting travel advisors. Her vision includes enhancing the overall experience for both loyal customers and newcomers, making AmaWaterways synonymous with luxury river cruising. With both leaders on board, the company looks forward to sharing transformative experiences and adventures with travelers around the world.
Conclusion
As AmaWaterways continues to expand its footprint in the luxury river cruise industry, the leadership of Alex Pinelo and Michal Maguire will be instrumental in navigating new opportunities and challenges. Their combined expertise is set to enhance the company’s relationships with travel partners and elevate the guest experience to unprecedented heights.

