TORONTO — Project Expedition, an online booking platform specializing in tours and activities, has made waves by appointing Nicole Bursey as the new Head of Canada Agency Sales. This newly established position aims to enhance and expand the company’s relationships within the Canadian travel sector.
Founded in New York City, Project Expedition aggregates various travel experiences, including shore excursions, private transfers, and personalized itineraries. Travel advisors can benefit from the company’s dedicated concierge team and a broad array of curated experiences designed to meet diverse client needs.
Co-founder Rob Keen emphasizes the strategic importance of the Canadian market for Project Expedition. “We are enthusiastic about the growth opportunities in Canada and proud to have Nicole leading our initiatives in this vital area,” Keen said. “At our core, we champion travel advisors and provide them with the essential tools and support to thrive.”
Bursey highlighted the initial discussions with Project Expedition’s co-founders, stating that their respect for travel advisors shaped her decision to join the team. “They recognized the critical role agents play in the customer journey and see tremendous opportunity for growth in the Canadian market,” she remarked.
With Project Expedition having established ties with key players in the travel industry, including Ensemble and Travel Leaders Network, Bursey is starting from a robust foundation. “My role will be to build brand awareness in Canada,” she stated, reiterating the platform’s user-friendly design tailored for travel advisors.
To enhance business operations in Canada, Bursey aims to collaborate closely with travel advisors and agency head offices. “I will showcase all that Project Expedition has to offer through various outreach efforts,” she added.
Looking ahead, Bursey noted several initiatives aimed at supporting Canadian travel agents. “Customer support is available 365 days a year,” she explained. Agents can connect via email, phone, or live chat to interact directly with a representative. Furthermore, Project Expedition plans to participate in industry events and conduct webinars to foster engagement with travel advisors.
Travel professionals seeking additional information can visit ProjectExpedition.com or get in touch with Bursey directly at nicole@projectexpedition.com.
