From New Year’s beach raves to iconic live performances, here’s everything happening in Cuba’s most scenic corner—and where to stay nearby.
Cayo Santa María is redefining itself beyond its pristine beaches and all-inclusive resorts, emerging as Cuba’s newest cultural and entertainment hub. The destination’s evolution presents travel advisors with fresh selling points for clients seeking more than just sun and sand. With a robust calendar of international events scheduled from July 2025 through February 2026, and strategic positioning near Gaviota’s premium hotel portfolio, Cayo Santa María is poised to capture a more diverse traveler base.
Event Calendar: What’s Happening When
Coraland | July 5–6, 2025
The season opens with Coraland, a two-day beachfront experience blending electronic music and large-scale digital art. International DJs, immersive light installations, and curated set designs create an atmosphere tailored for visually-driven travelers and modern music fans. Positioned at the intersection of nightlife and artistic expression, Coraland sets the tone for Cayo Santa María’s elevated event season.
Viaje a los 90 | August 8–9, 2025
The One Gallery hosts a standout retro revival featuring house music legends Robin S and Crystal Waters. With curated cocktails, elevated beachside production, and an intimate crowd, this weekend promises a refined throwback experience built for travelers seeking style, nostalgia, and substance. A true highlight of the summer calendar.
Summer Closing Ceremony | August 29–30, 2025
As the high season winds down, this cultural weekend blends Cuban and international music with artisanal food, local spirits, and open-air showcases, guests can expect live performances, interactive craft demonstrations, and a laid-back yet curated atmosphere that invites deeper engagement with Cuban tradition.
Ocean Man | September 5–7, 2025
Ocean Man is making its debut in Cayo Santa Maria this year—and it’s unlike anything Cuba has hosted before. This first-of-its-kind, three-day event brings together water sports, fitness, and beachside music for an immersive coastal experience. Guests can dive into paddleboard races by day, stretch out with oceanfront yoga, and dance under the stars with live DJ sets each night. Designed for active travelers and wellness seekers, Ocean Man is redefining what it means to vacation in Cuba—with movement, energy, and unforgettable vibes.
Buena Vista Social Club Live | December 30, 2025
One of Cuba’s most iconic musical groups returns to the stage for a rare beachfront performance at the height of the holiday season. With elegant pre-show dining and a refined setting, this evening offers high cultural value for travelers booking winter escapes with an emphasis on music and heritage.
Cayotonazo NYE Festival | December 31, 2025 – January 3, 2026
Spanning multiple venues over three days, Cayotonazo delivers a high-impact New Year’s celebration featuring international DJs, beachfront fireworks, culinary showcases, and late-night performances. Built for travelers looking to mark the new year in style, this flagship event consistently drives premium seasonal demand.
Ballet Nacional de Cuba | February 14, 2026
To close the season, Cuba’s national ballet company presents a one-night-only Valentine’s Day performance at an exclusive coastal venue. With candlelit seating, ocean views, and a world-class production, the event is designed for couples and culture lovers seeking a romantic, elevated travel experience.
Where to Stay: Matching Properties to Client Profiles
The One Gallery Resort
Perfect for: High-end clients attending major events
Key selling points:
- Direct access to main event venues
- Boutique luxury experience
- Dedicated concierge for event logistics
- Premium dining options
Book with Sunwing, Transat, Hola Sun
Hotel Playa Cayo Santa María
Perfect for: Families and couples seeking balance
Key selling points:
- All-inclusive convenience
- Regular shuttle service to events
- Family-friendly amenities
- Beachfront location
Book with Sunwing, Air Canada, Transat, Hola Sun
Insider Tips for Travel Advisors
Transportation & Access:
- Book clients through Santa Clara Airport (SNU)
- Arrange hotel transfers in advance during peak events
- Consider private transport for VIP clients attending multiple venues
Booking Strategy:
- Many properties offer event packages including tickets
- Early booking is essential for signature events like Cayotonazo
- Peak season rates apply during major festivals
- Consider split stays for clients wanting both event access and beach time
Revenue Optimization:
- Bundle event tickets with room upgrades
- Offer pre-arranged spa packages during festival downtimes
- Secure VIP event access for high-value clients
Cayo Santa María isn’t just for relaxing—it’s for experiencing. Let your clients know where the real energy is this season. Your ability to match them with the right property and events will enhance their Cuban adventure while maximizing your booking value.
