The Wellness Tourism Association (WTA) has officially transitioned to a for-profit model, propelled by a renewed vision spearheaded by its new president and CEO, Robin Ruiz. This significant change comes after the organization, which was initially established as a nonprofit in 2018, faced financial challenges leading to its dissolution in May.
Ruiz, the founder and CEO of Wellness in Travel & Tourism (WITT), aims to reinvigorate the WTA’s mission to promote wellness tourism, emphasizing the importance of travel as a catalyst for well-being. Acknowledging the organization’s past accomplishments, Ruiz stated, “This relaunch is a recommitment to changemakers who see travel as a force for well-being.” Her leadership is expected to honor the WTA’s legacy while paving the way for new voices and innovative ideas within the wellness tourism sector.
As WTA shifts to this for-profit structure, it intends to roll out new educational offerings and enhance member benefits, creating a robust support system for stakeholders in the wellness tourism industry. The organization has garnered interest from various companies eager to support its revival, with founding president Anne Dimon taking on an advisory role during the transition.
During its time as a nonprofit, the WTA established a significant network among wellness-oriented Destination Marketing Organizations (DMOs), suppliers, and travel advisors. It was known for publishing a comprehensive glossary of wellness tourism terms, pioneering research in the field, and collaborating with the Travel Institute to offer the Wellness Travel Specialist Course.
The WTA’s renewed focus aims to provide vital resources and foster collaboration among industry players, ultimately transforming the landscape of wellness tourism. With Ruiz at the helm, members can anticipate a range of initiatives designed to advance their interests and enhance their contributions to the wellness travel market.
