Viva Cruises is expanding its offerings with a new ship, the Viva Boutique premium sub-brand, set to launch in 2027. This vessel, named the Viva Unique, will navigate the picturesque Po River in Italy.
Overview of the Viva Unique
The Viva Unique will feature 52 cabins, with over half designated as suites, some expanding up to an impressive 323 square feet. Passengers can expect a variety of amenities, including a wellness area, fitness center, and a rooftop sundeck boasting a pool.
Exclusive Services for Suite Guests
Viva Cruises will provide tailored services based on the chosen cabin category. Guests reserving suites will enjoy priority embarkation, an aperitif, and included airport transfers from Venice. For those staying in the Unique Suites category, perks include in-suite breakfast, seasonal treats, priority dining reservations, and exclusive experiences, including an aperitif shared with the captain and hotel manager. Travelers in twin cabins and junior suites can look forward to receiving a Viva Boutique gift, a themed excursion, and complimentary laundry service.
Dining Venues Aboard the Viva Unique
The ship will combine modern design with Italian aesthetic influences, featuring three unique dining venues:
- Moments: An Italian-inspired fine dining experience.
- Trattoria: Offering casual Mediterranean cuisine.
- Riverside: The main restaurant providing diverse culinary options.
A Unique Italian Experience
CEO Andrea Kruse expressed excitement about this venture: “Italy has always held a special place in my heart. With Viva Unique, we’re not just launching a ship — we’re creating a floating experience that celebrates the soul of Italian culture, cuisine, and craftsmanship.”
Itineraries for the Viva Unique
The Viva Unique will operate four distinct seven-night itineraries, with prices starting at $4,195. For a detailed overview of itineraries, bookings are now open.
- “The Flavors of Italy”: A culinary journey roundtrip from Venice, visiting Mazzorbo, Taglio di Po, Polesella, and Chioggia.
- “Timeless Journey Through the Lagoon”: Another roundtrip adventure from Venice to Mazzorbo and Chioggia.
- “Discovering the Legacy of Italian Masters”: This itinerary focuses on Italy’s rich art and history, starting in Venice and concluding in Cremona, with stops at Mazzorbo, Taglio di Po, Polesella, Revere, and Boretto. An additional itinerary, “Discovering the Legacy of Italian Masters II,” will navigate the same route in reverse.
Future Developments for Viva Boutique
The Viva Boutique sub-brand is set to debut next year with its inaugural ship, the Viva Beyond, which will cruise the Seine River in France.
