Viking has achieved a remarkable milestone by welcoming its 100th ship into its fleet. The ship-naming ceremony took place in Basel, Switzerland, and showcased Viking’s ongoing commitment to expansion within the river cruising sector. As noted in coverage by Travel Weekly, the company is focused on growth, with plans for an additional 35 river vessels and 14 ocean cruise ships in the works.
CEO and Chairman Torstein Hagen remarked, “I think on the rivers, our rate of growth has defined the demand.” This insight highlights how Viking has successfully transitioned the river cruise industry from a niche market to a mainstream travel option. Many travelers, even those new to river cruising, associate the experience predominantly with Viking, largely due to its prevalent television marketing campaigns. This recognition has proven effective, with bookings reportedly leading to the brand being “effectively sold out” for 2025.
The success of Viking not only benefits the company but also creates a positive ripple effect throughout the river cruising industry. As more travelers explore river cruises, they become aware of the wide array of available options. This surge in interest has prompted growth across various brands, both established names and newcomers. In 2023 alone, nearly 20 new river ships have commenced operations, with an equal number expected to debut in 2024.
New players, such as [Trafalgar](https://www.travelweekly.com/River-Cruising/Trafalgar-ventures-into-Europe-river-cruising), are venturing into river cruising, expanding their land-based offerings into this burgeoning market. The increase in ships and brands translates into a broader range of itineraries, in turn attracting more clients. This rising demand necessitates the expertise of travel advisors specifically trained in river cruising, and many are benefitting from this increase. According to the 2024 Travel Industry Survey, river cruises outside the U.S. emerged as the second-largest growth market for travel advisors, with bookings witnessing a striking 63% year-over-year increase. Similarly, bookings for river cruises within the U.S. rose by 47%.
The growing appetite for river cruising has also catalyzed a global expansion, reaching beyond Europe’s primary rivers. During Viking’s recent naming event, two ships were dedicated to routes in Vietnam, while another two will operate in Egypt. Looking ahead, Viking aims to have a dozen ships navigating the Nile by 2027. Furthermore, the cruise line is set to make its inaugural foray into India, enhancing its offerings in the increasingly popular region.
Meanwhile, [AmaWaterways](https://www.travelweekly.com/River-Cruising/Insights/South-America-Amazon-a-key-river-cruise-destination) plans to introduce a second vessel on the Magdalena River in Colombia, demonstrating the growing significance of South American destinations in the river cruise market. In a similar vein, [Viva Cruises](https://www.travelweekly.com/River-Cruising/Insights/Viva-Cruises-to-sail-Italy-Po-River-why) is set to launch a ship on the Po River in Italy by 2027, an area where few operators currently offer services.
The continuing evolution of the river cruise industry reflects a broader trend toward international exploration, promising exciting developments for both seasoned travelers and those new to the experience. With Viking leading the charge, the river cruise sector stands poised for dynamic growth, creating opportunities and enhancing experiences for travelers across the globe.
