Scenic has announced that the first two sailings of the highly anticipated Scenic Icon are already sold out, with limited availability remaining for the third voyage. Scheduled to launch in April **2028**, this ship is tapping into a robust demand for luxury cruising, showing clear enthusiasm for Scenic’s offerings among its clientele.
As a leader in premium river and ocean cruising, Scenic is expanding its fleet with the Scenic Icon, which is engineered for both Mediterranean warmth and the icy appeal of Antarctic waters. During a recent presentation in Toronto, attended by approximately 100 media and travel advisors, Scenic provided insights into what this new vessel will offer.
A New Era in Luxury Cruising
Speakers at the event included Glen Moroney, the company’s Founder & Chairman; James Griffiths, General Manager of Ocean Operations; Jason Flesher, Director of Discovery Operations; and Tom Goetter, Vice President of Hotel Operations. Moroney expressed pride in Scenic’s Canadian branch, which has grown substantially since its inception in Vancouver 17 years ago.
Scenic cruises are known for their all-inclusive approach, where everything from dining and drinks to shore excursions is covered. Travellers appreciate the no-tipping policy – a hallmark of the company’s Australian heritage – making the experience seamless for passengers from countries such as Australia, New Zealand, Canada, the UK, and the US.
Culinary Delights Onboard
The Scenic Icon’s culinary experience will set a new precedent in luxury cruising. With 15 dining options and 30 wines to choose from, guests can indulge in a culinary adventure without facing any surcharges. The ship will also feature 8 bars, including a whiskey bar boasting 150 selections, and 12 unique gelato flavors, which will rotate daily. An artisanal pizzeria will offer a one-of-a-kind dining experience, while chef’s table dinners will be available by invitation only.
Exceptional Excursions and Amenities
Scenic Icon is set to elevate the standard for excursions, offering a range of experiences tailored to various interests. Guests can participate in five “Free Choice” options at each port, ranging from cultural immersions to culinary classes. Unique excursions labeled as “Enriched” events will provide access to exclusive performances, such as private concerts designed just for Scenic guests.
Passengers will also get the chance to engage in thrilling activities, including rides on the ship’s two submersibles or two helicopters, with pricing options starting at $495 USD. With staterooms ranging from 365 to 2,690 square feet, all featuring private verandahs, the attention to detail extends to luxury amenities such as adjustable beds, customized mini-bars, and exceptional butler services.
Commitment to Accessibility
Scenic is dedicated to inclusivity, ensuring that guests with mobility challenges receive assistance tailored to their needs. The company emphasizes their commitment to ensuring no one is left behind during the cruise experience.
Competitive Pricing and Client Loyalty
Pricing for Scenic cruises starts at approximately $1,200 CAD per person per day, a competitive rate when considering the extensive inclusions. Travel advisors frequently remark on the high loyalty rates among Scenic clientele. Marien Tsui from Expedia Cruises noted, “My Scenic clients are very loyal and book again and again,” emphasizing that customers love the spacious accommodations and comprehensive packages.
Understanding Different Markets
Scenic also offers a sister brand, Emerald Cruises, which allows clients to choose from packages tailored to their preferences, offering flexibility between must-have inclusions and optional extras. Juna Ueda, General Sales Manager for Canada, stated that Scenic targets clients who envision their travel plans over the next three to five years, aligning with the long-term aspirations of discerning cruisers.
As Scenic Preparations continue for the launch of the Scenic Icon, the excitement surrounding this vessel reinforces the brand’s strong market position and commitment to elevating the luxury cruise experience. This new addition to their fleet appears primed not just for voyages, but for creating unforgettable memories for travellers in the years to come.
