Goway Travel recently hosted its Africa and Middle East Gathering 2024 in downtown Toronto on October 28, providing travel advisors with critical insights for promoting trips to these diverse and captivating regions. Featuring exceptional wildlife, breathtaking landscapes, cultural landmarks, and luxurious resorts, Africa and the Middle East attract premium travelers seeking once-in-a-lifetime experiences. The event also included a delightful cocktail reception accompanied by an array of culinary treats.
Expanding Knowledge for Travel Advisors
Moira Smith, the Vice President of Africa and Asia at Goway, expressed the event’s dual goals: enhancing travel agents’ knowledge and showcasing the extensive offerings available to them. Commenting on the agents’ engagement, Smith noted that attendees were actively taking notes, asking questions, and capturing images of informative presentations.
Building Engagement Through Social Media
“Engagement and enhancement” were recurring themes throughout the event, particularly in a panel discussion aimed at boosting travel advisors’ social media presence. Mitchell Fawcett, Goway’s VP of Marketing, emphasized the importance of maintaining an active online presence. With around 5,000 verified reviews carrying an impressive rating of 4.8 out of 5 stars, Goway encourages advisors to respond to client reviews diligently.
For those unsure of which social media platforms to focus on, Fawcett recommends starting where they are most comfortable. “Get started where you’re already spending time,” he advised, while also stressing the necessity of consistent posting rather than sporadic bursts of content.
The Power of Authenticity in Marketing
Aren Bergstrom, Goway’s Content and Creative Manager, highlighted the importance of authenticity in social media marketing. Amidst the “social sludge” on various platforms, showcasing a unique personal style is essential to standing out. Video content reigns supreme in most contexts, although LinkedIn serves as a valuable tool for advisors.
The panel also noted that social media should be used for inspiration rather than overt selling. Goway provides advisors with destination materials and sample itineraries that are free to share on their platforms. Bergstrom mentioned that while AI tools can assist in research and editing, they may lead to generic outputs; personal experiences and stories remain paramount since “you’re selling a dream.”
Enhancing Group Bookings and Customization Options
The discussion further explored Goway’s GroupsOnly program, designed to simplify group travel bookings. Vice President Shirley Rourke explained that this program is fully customizable, tailored to meet the specific interests of clients. With the ability to book group trips to 115 countries across all seven continents, Goway requires only a $1,000 deposit for entire groups, with a free re-do option if the group cancels.
Given their success in group travel, Rourke anticipates a growth from 500 group sales last year to over 700 this year. Popular destinations include South Africa, Egypt, Dubai, Kenya, and Tanzania.
Unique Experiences Await in Africa and the Middle East
The event spotlighted travel options like safaris, skydiving in Dubai, and spiritual journeys in the Middle East. With attractions ranging from the ancient ruins of Petra in Jordan to the vibrant landscapes of Rwanda, the region is rich with unique experiences. Representatives from various tourism boards underscored safety and openness in destinations across the Middle East.
Turkish Airlines: Exceptional Service Connectivity
A representative from Turkish Airlines introduced their superior service offerings, including six flights weekly to Istanbul from Toronto Pearson International Airport (YYZ) and three each from Montreal (YUL) and Vancouver (YVR). Noteworthy features, such as unique business class seating and a stopover program that includes complimentary hotel stays, enhance the travel experience.
As a member of the Star Alliance, Turkish Airlines strives to provide unmatched service to its travelers, highlighting a commitment to excellence in aviation.
Conclusion
Travel advisors emerged from Goway’s Africa and Middle East Gathering equipped with valuable knowledge and insights to enhance their offerings for clients. With a focus on authenticity, effective marketing strategies, and the promise of unforgettable adventures, Goway supports agents in unlocking the potential of these extraordinary travel destinations.
For more information about Goway Travel’s offerings, visit their official website.
