Leading travel industry figure Nicole Bursey has been appointed as the new Head of Canada Agency Sales at Project Expedition, marking an important step for the company as it expands into the Canadian market. Project Expedition, established in 2014, supports travel advisors by facilitating bookings for excursions, tours, and attractions across diverse global destinations.
Bursey expressed her enthusiasm for her new position, stating, “I love that it’s all B2B and all about supporting advisors.” She also noted the advantage of Project Expedition being part of Virtuoso, which adds a significant level of credibility to the brand.
In her role, Bursey aims to leverage her extensive industry experience to enhance brand visibility and strengthen relationships with Canadian travel advisors and agency partners. During a recent conversation, she noted, “The organization recognizes that if you want to grow in a market, you need a Canadian in place.”
With a notable career totaling 15 years at Transat, Bursey served as Commercial Director until the company consolidated its tour operator activities in October 2024. Her reputation in the travel community will undoubtedly be beneficial as she embarks on this new venture.
Project Expedition’s innovative platform allows advisors to book a variety of travel experiences, from tours and shore excursions to private transfers and tailored multi-day itineraries. The platform also offers a concierge service and a curated inventory of experiences, enhancing the booking process for travel advisors.
Rob Keen, co-founder of Project Expedition, expressed confidence in Bursey’s appointment, stating, “We strongly believe in the growth opportunities in Canada, and we are pleased to have Nicole onboard to spearhead our presence in this important market.”
Bursey is eager to support travel advisors, affirming, “I am very excited to join Project Expedition. From my first conversations with Rob Keen and Jeremy Clement, it was clear their company is built on a genuine respect for travel advisors. They recognize the critical role agents play in the customer journey and see tremendous opportunity for growth in the Canadian market.”
Bursey has already begun her new role and can be reached at nicole@projectexpedition.com. For more information about Project Expedition and its services, visit projectexpedition.com.
