Transat continues to elevate its Morocco travel program, having recently hosted 19 Canadian travel advisors on an enriching Familiarization (FAM) tour through the region. This initiative underscores Transat’s commitment to delivering exceptional travel experiences by partnering with locally vetted guides and operators.
Exploring Morocco with Local Insights
Dima Fahed, Transat’s account manager for the Greater Toronto Area, articulated the essence of the trip: “This journey showcased the premium quality of our offerings, made possible by collaborating with our exceptional local partners. Their unique insights provided participants with a captivating opportunity to truly explore the allure of Morocco.” With travelers increasingly yearning for deeper, more meaningful experiences, this tour aimed to inspire agents to expand their sales horizons towards adventurous destinations.
Testimonials from Travel Advisors
Among the advisors, Gisella Alvaro from PG Travel remarked on the tour’s elegance, stating, “Morocco was an absolute dream come true. This FAM trip was executed with class, and I’m eager to share its highlights with my clients.”
Highlights of the Itinerary
Designed in collaboration with local partner Jumbo Tours, the itinerary included an array of breathtaking destinations:
- The vibrant souks and lush palm groves of Marrakech
- The majestic Hassan II Mosque in Casablanca, renowned as one of the world’s largest
- The historic Old Medina of Fes
- The famous Atlas Film Studios in Ouarzazate, where cinematic masterpieces like Gladiator and The Mummy were filmed
- The UNESCO World Heritage Site of Aït Benhaddou

Exceptional Planning and Experiences
Alex Jorgenson from Murdoch Travel expressed her appreciation for the knowledgeable tour guides and meticulous planning: “We had the most amazing tour guides; everyone was so ready for any questions we had. The opportunity to learn about Morocco’s culture and people during our week-long stay was incredibly enriching.”
Adventurous and Cultural Appeal
Kevin Dupuis, who works at TripCentral, extolled the diverse experiences Morocco offers: “Whether you’re diving into the bustling souks of Marrakech and Fes or marveling at the vast landscapes of the Sahara, Morocco boasts a rich array of cultural and historical attractions. Enjoying a peaceful moment in a riad or soaking in the excitement of the streets contributes to an enchanting journey unlike any other.”
Future Opportunities in Moroccan Travel
Brian Kendrick from TravelOnly shared his enthusiasm for promoting Moroccan travel experiences: “Thanks to Transat Holidays and Jumbo Tours for an in-depth look at Morocco and its diverse travel options. We covered extensive sights and activities in just a week. I will prioritize Transat for future inquiries, given the high-quality tours and great value offered. As travelers seek new destinations, Morocco is undoubtedly one to recommend.”
