Global interest in travel to the Caribbean is soaring, according to Expedia’s inaugural Island Hot List. This report reveals a remarkable 30% increase in worldwide searches for island getaways year over year. For travel advisors, this insight provides a crucial overview of where demand is climbing and how to tailor bookings around emerging seasonal and experiential trends.
Caribbean Destinations in Demand
Three Caribbean hotspots rank among the top ten for overall searches: Aruba, the Dominican Republic, and Jamaica. Notably, all three destinations saw double-digit search increases for the year ending May 18, with gains of 15% for both Aruba and Jamaica, and a 10% rise for the Dominican Republic. Each island boasts unique selling points: Aruba is celebrated for its year-round sunshine, the Dominican Republic is the go-to for adventure seekers, and Jamaica is rich in cultural experiences.
Aruba: A Year-Round Escape
Aruba shines as a favored destination due to its dry climate and consistent sunny weather, perfect for travelers looking to dodge the tropical rainy season. September emerges as the ideal month, offering low crowds and attractive rates.
Eagle Beach has further enhanced Aruba’s appeal, claiming multiple honors in TripAdvisor’s 2025 Travelers’ Choice Awards: it was named the No. 1 Beach in the Caribbean, No. 2 Beach in the 25th Anniversary Awards, and No. 3 Best Beach in the World. This expansive beach stretches for two miles, renowned for its white sands, tranquil waters, stunning sunsets, and a variety of activities, including swimming, snorkeling, and jet skiing.
Dominican Republic: Beyond Punta Cana
The Dominican Republic is experiencing growth beyond its well-known Punta Cana region, especially with the rugged and experience-driven Samana Peninsula gaining traction this year. This area is celebrating the 270th anniversary of Santa Barbara de Samana, a town with roots traced back to Spanish settlers from the Canary Islands.
Samana draws travelers with its mix of history, biodiversity, and conservation efforts. Over 60% of the peninsula is covered in forests, and Samana Bay serves as a sanctuary for humpback whales. Additionally, Los Haitises National Park, rich in Taino cave art and thriving mangrove forests, is a must-visit.
New accommodations in the region, like Ocama, a boutique villa hotel overlooking Rincon Bay, offer private villas complete with kitchens and pools. This option caters to high-end travelers seeking privacy, away from typical resort crowds. Improving flight connections are also beneficial, with American Airlines launching a daily seasonal route from Philadelphia to Santo Domingo starting December 18.
Jamaica: Culture and Community
Jamaica is redefining its image as a culture-rich destination rather than solely a sun-and-surf getaway. The island is witnessing a 15% year-over-year increase in travel interest, with December identified as peak visitation time.
A significant boost to this interest is the Jamaica Tourist Board’s recent campaign featuring global tourism ambassador Usain Bolt. The celebrated sprinter shares how his Jamaican roots have influenced his journey, showcasing the island’s energy and resilience. The campaign, which began rolling out in July, invites travelers to experience Jamaica’s rich culture through its diverse population.
“Our focus on building diverse experiences is vital,” stated Edmund Bartlett, Jamaica’s minister of tourism. “It encompasses more attractions, immersive activities, and events. We aim to be a destination known for music, food, coffee, rum, and film festivals, not just all-inclusives.”
This shift opens opportunities for travel advisors to promote culinary tours, music festivals, and mountain retreats, enhancing the travel experience in Jamaica.
Rising Stars
While Aruba, the Dominican Republic, and Jamaica lead the charge in Expedia’s findings, other Caribbean destinations are also gaining popularity. St. Thomas has seen a remarkable 30% surge in interest, while Turks and Caicos boasts a 10% increase.
In conclusion, Caribbean travel is swiftly gaining momentum, with distinct offerings across its islands. Travel professionals are uniquely positioned to cater to this burgeoning demand by emphasizing cultural experiences and outdoor adventures that resonate with today’s travelers.
