Scenic Group Canada is celebrating a remarkable close to 2024, showcasing significant growth and achievements in its travel service offerings. Lisa McCaskill, the Vice President of Sales & Marketing for Scenic Group Canada, expressed pride in the company’s successes throughout the year.
Record-Breaking Performance in 2024
“2024 has been an exceptional year for Scenic Group Canada,” McCaskill stated. The company reported an increase in passenger sailings as well as substantial success during its Black Friday campaigns, indicating strong customer engagement and support. “These achievements highlight the dedication of our team and the continued support of our valued guests,” she added.
Valuing Travel Advisors
Scenic Group emphasized the vital role travel advisors play in the industry, describing them as essential connectors who provide expert guidance and personalized service. Juna Ueda, General Manager of Sales at Scenic (W) Luxury Cruises & Tours, acknowledged that the dedication of Canadian travel agents is critical to Scenic Group’s achievements. “We deeply value their contributions and look forward to continuing to grow together in 2025,” Ueda remarked.
Major Sales Highlights
- Passenger Growth: Canada saw a 10% increase in passengers sailing in 2024, alongside a 23% rise in bookings for cruises.
- Record Sales Week: The Black Friday campaign became the best sales week in the company’s history, with net bookings rising an extraordinary 81% compared to the previous year.
- Historic Demand: November 2024 marked the best month ever for Scenic Group, demonstrating an unwavering demand for premium travel experiences.
Awards and Industry Recognition
Scenic Group’s excellence did not go unnoticed, as it received numerous accolades from renowned industry publications:
Condé Nast Traveler Recognitions
- Top River Cruise Line (Scenic (W) Luxury Cruises & Tours)
- Top Expedition Cruise Line (Scenic (W) Luxury Cruises & Tours)
- Top Ocean Ship, Small Ship Category (#21, Emerald Cruises)
- Best New Cruises: Scenic Eclipse II
- Best New Cruises: Emerald Sakara
Travel + Leisure Accolades
- Top Ten River Cruise Line (Scenic (W) Luxury Cruises & Tours)
- Top 10 Rhine River Cruises (Emerald Cruises)
Business Traveller Awards
- Best River Cruise Line (Scenic (W) Luxury Cruises & Tours)
Recommend Readers’ Choice Awards
- Silver Level: Best Cruise Line, Luxury Yachts (Scenic (W) Luxury Cruises & Tours)
- Bronze Level: Best Cruise Line Overall River Cruise (Scenic (W) Luxury Cruises & Tours)
- Silver Level: Best Cruise Line, Luxury Superyachts (Emerald Cruises)
- Bronze Level: Best Cruise Line Overall River Cruise (Emerald Cruises)
With such significant milestones and continued success, Scenic Group Canada is poised for even greater achievements in 2025. For more information about their offerings, visit Scenic’s official site.
