Sabrina Greca, a prominent figure in the Canadian cruise industry, is set to embark on a new chapter as the National Director of Business Development for 5Continents, a leading B2B company that connects travel advisors with global inbound operators. She will officially assume this role on April 15, 2024.
New Role at 5Continents
David Boigné, the President and Founder of 5Continents, expressed enthusiasm about Greca joining the team, stating, “It is with great excitement and joy that we announce the arrival of Sabrina Greca to the 5Continents team. In order to manage the company’s growth and continue our journey in this great industry, we have created the strategic position of National Director of Business Development and Marketing.”
Returning to Roots
Greca shared her motivation for this transition, noting, “Working abroad made me realize what’s most important to me: my children, of course, but also all the incredible connections I’d made in Canada – and yes, I did miss the travel agents.” Her commitment to the travel industry remains unwavering, as she promised to maintain her passion within this new role. “I promise to put as much passion into 5Continents as I’ve put into cruises! I’m honored by David’s confidence in me to help him grow this company, which is already so successful and whose values are already close to my heart,” she added.
Team Expansion and Future Plans
Michèle Rauzon, who has been invaluable to the company’s national growth since 2019, will continue in her current role. Boigné praised Rauzon, saying, “You can’t invent an ambassador like Michèle, and we’re very proud to have her on the team.” Her ongoing contributions will complement Greca’s strategic vision for 5Continents.
Strategic Moves Ahead
Valérie Favreau, the General Director of the tour operator, highlighted the company’s proactive approach to expansion. “We are delighted with Sabrina’s arrival, and we are already working on transforming our operational structure to manage this growth. In fact, two new colleagues will be joining the current team as of next month,” she noted. This strategic expansion emphasizes 5Continents’ commitment to enhancing connections between travel advisors and operators worldwide.
For more information on 5Continents and their services, visit [5Continents](https://www.5continents.com) or connect with travel advisors to explore global travel opportunities.
