At the recent TravMedia Summit North America in New York City, cruise industry insights highlighted a significant trend: the rise of new cruisers is transforming the sector. According to Sally Andrews, Vice President of Strategic Communications and Public Affairs for the Cruise Lines International Association (CLIA), 27% of cruisers in the last two years are new entrants into the cruise world, marking a notable 12% increase over the previous two-year period.
The Appeal of Cruising Among Younger Travelers
In a discussion with Open Jaw, Andrews noted the enthusiasm of younger travelers toward cruise vacations, emphasizing the rich value they find in them. “When asked about their cruising preferences, younger travelers appear to have varied interests,” she explained. “Some seek traditional cruise experiences, while others, even in their late 70s, are eager to embrace the party atmosphere.”
Global Cruise Trends: A Growing Market
The global cruise passenger count surged to 31.7 million in 2023, with projections estimating a rise to 35.7 million in 2024 and reaching an impressive 40.8 million by 2028. Notably, North American cruise activities spiked by 17.5% between 2019 and 2023, outperforming the global growth rate of 6.8%.
Expanding Destinations: Focus on Alaska
Alaska emerged as a prime destination for cruising, showcasing a 35.8% increase in passenger volume from 2019 to 2023, climbing from 1.2 million to 1.7 million passengers. Expedition sailing has seen remarkable growth, with passenger numbers soaring by 71% in the same timeframe. Additionally, multi-generational cruises are gaining popularity, fostering family bonding experiences among travelers from five different generations.
The Value Proposition of Cruising
As Andrews aptly summarized, “The value of cruising is undeniable. Passengers can explore multiple destinations, savor exquisite dining options, enjoy top-notch entertainment, and indulge in luxury spa services—all while only packing and unpacking once.”
Regional Highlights: South America and Panama Canal
Cruises to South America and the Panama Canal also experienced a substantial boost, growing by 34% from 807,000 to 1.1 million passengers over the same period.
Addressing Misconceptions: Size of Cruise Ships
During the summit, a representative from a small European cruise line expressed a desire for fewer large cruise ships worldwide. In response, Andrews clarified a common misconception: “The notion that the cruise industry is dominated by giant vessels is a myth. In reality, approximately one-third of cruise ships accommodate fewer than 1,000 passengers, while another third cater to 1,000-3,000 passengers, and the remaining third host 3,000 or more.”
As the cruise industry continues evolving, it reflects shifting consumer preferences, notably among younger generations. With an expanding market and diverse offerings, cruising is set to remain an appealing travel option for many.
