LAS VEGAS — As winter travel approaches, there’s a burgeoning trend for off-the-beaten-path destinations that travel advisors should embrace. Ignacio Maza, a senior advisor at Signature Travel Network, emphasizes the importance of educating travelers about off-season opportunities.
During a recent gathering at Signature’s annual conference at the Venetian Resort, Maza highlighted the growing availability of travel products during the offseason. "The trend is only going to continue to grow," he noted. With more options than ever before, advisors are encouraged to explore the rich offerings available during winter months.
For instance, clients may think that visiting popular spots like the Amalfi Coast in December is futile due to closed accommodations. However, Maza reassured that many hotels and attractions remain open in various destinations, including Sicily, Mallorca, and Algarve. "Thanksgiving in Sicily? Absolutely possible," he quipped, underscoring the expanding travel window into late fall.
Additionally, winter Mediterranean cruising is gaining traction. Cruise lines such as Viking, Silversea, and Regent Seven Seas Cruises are pivoting from their traditional Caribbean ships and introducing Mediterranean itineraries for this winter season.
Offseason to Combat Overtourism
Traveling during the offseason also presents a tactical measure against overtourism. This is particularly advantageous for clients looking to avoid crowded attractions. Reflecting on his February visit to Japan, Maza shared, "Is it going to be cold? Yes. Am I going to have the Golden Temple in front of me with no crowds? Absolutely worth it."
Maza advocates sending clients to lesser-known sites that offer unique experiences. On a recent trip to Rome, he noticed that while major attractions like the Vatican and the Trevi Fountain were congested, the Appian Way provided a tranquil escape. He described an unforgettable moment alone with a guide as a shepherd ambled by with his flock.
To enhance client experiences, Maza recommended arranging private visits to historical palaces or timing visits to famous attractions during off-hours. For example, the Prado Museum in Madrid often faces crowds in the morning but sees a significant drop-off around 3:30 p.m., allowing for a quieter exploration.
Maximizing Offseason Travel
Travel advisors are encouraged to put in a little extra effort into planning. Working closely with destination management companies can yield valuable intelligence on crowd patterns and exclusive experiences. "You just have to work a little harder," Maza reiterated.
By focusing on offseason travel and alternate destinations, travel advisors can not only provide exceptional experiences for their clients but also reduce the pressure on popular tourist areas. This approach ensures a unique travel experience while promoting sustainable tourism practices.
As winter beckons, there’s no better time to attract clients to these hidden gems and satisfy their wanderlust without the overwhelming crowds. Embrace the offseason, educate your clients, and unlock new travel possibilities that await in quieter corners of the world.
