The Caribbean is set to welcome its first-ever W Hotel, making waves as the world’s first all-inclusive offering from the renowned brand. The luxurious venue in Punta Cana, Dominican Republic, is scheduled for a May 2025 debut, positioning itself as a premier destination for travelers seeking an immersive experience.
Marriott Bonvoy executives recently discussed exciting developments within the Mexican and Caribbean hospitality sectors. This new W Hotel promises to infuse a vibrant atmosphere with a strong focus on arts, music, and culinary excellence. The initiative aims to extend beyond nightlife, fostering personal connections and wellness through its offerings.
As Marriott enhances its all-inclusive portfolio, their commitment to luxury is evident. The company has expanded from **seven all-inclusive properties** a few years ago to **33**, spanning Mexico, Barbados, Jamaica, Costa Rica, Brazil, and more. This strategic shift demonstrates Marriott’s proactive approach to catering to the high demand for luxury all-inclusive experiences.
Prominent in this expansion is the upcoming **Almare** resort on Isla Mujeres, which will be the first Marriott luxury all-inclusive in Mexico. This exclusive, adults-only property will offer 109 rooms, positioning itself as a boutique escape in a competitive market. For travelers seeking a premium experience, **Paraiso de la Bonita** on the Riviera Maya will join the ranks next year, built on the exquisite grounds of the previous Zoetry property.
The wave of all-inclusive options is also extending to Barbados as Marriott partners with the Elegant Hotels group. Significant renovations have transformed several properties, with **Treasure Beach**, **Waves Resort and Spa**, and **The House** reopening in November, all as Autograph Collection all-inclusive hotels. The House stands out with only 34 rooms, offering guests a highly personalized experience.
“67% of Marriott Bonvoy members expressed interest in all-inclusive hotels,” a Marriott Bonvoy representative shared, highlighting the decisive shift towards all-inclusive experiences in the luxury market.
Marriott’s strategic entry into the all-inclusive market responds to evolving consumer preferences, indicating a robust opportunity for growth. With a diverse assortment ranging from boutique hotels to large family-friendly resorts, the brand caters to every type of traveler, enhancing their footprint in luxury all-inclusive spaces.
The anticipated **St. Regis** hotel in Cap Cana is another remarkable addition, heralded as the first ultra-luxury property in this locale, set to attract high-end travelers desiring a refined hospitality experience. Additionally, plans for an all-inclusive resort in **Tunisia**, along with more developments in Mediterranean locales, reflect Marriott’s commitment to expanding its luxury offerings globally.
Aruba will soon see its own St. Regis hotel, complementing the existing Ritz-Carlton property. Meanwhile, **Curacao** is becoming increasingly popular for its unique cultural experiences and stunning natural beauty, appealing to travelers seeking more than just beach relaxation. Local flights from multiple Canadian cities facilitate ease of access for potential visitors.
As demand for luxury accommodations remains high, Marriott is redefining the concept of luxury through diverse experiences tailored to family needs, fostering connections, and creating memorable moments. This holistic approach aligns with the rising trend of wellness-focused travel. Exciting initiatives, such as the **desert bathing** package at the Aruba Marriott, are examples of how properties are tapping into wellness tourism to enhance guest experiences.
Multigenerational travel is also on the rise, as families increasingly seek vacation spots that accommodate grandparents and grandchildren alike, promoting togetherness and shared experiences. Marriott is keenly aware of these trends, continually adapting its offerings to cater to evolving preferences among travelers.
