TORONTO — The annual Canada roadshow organized by the Jamaica Tourist Board is currently captivating the Canadian travel industry. Last night, it made a noteworthy stop at the Woodbine Banquet Hall in Toronto. This highly anticipated event connects Canadian travel advisors with key Jamaican suppliers and industry partners, showcasing the latest developments and attractions that Jamaica has to offer.
Representatives from some of Jamaica’s leading hotels, attractions, and destinations are participating, creating immense networking opportunities. More than 600 Canadian travel advisors are set to attend the roadshow, which spans 10 cities, alongside 15 supplier partners eager to engage with their regional Business Development Managers (BDMs) and make valuable connections with Jamaican representatives.
“We want to make this year’s roadshow the most memorable for travel advisors and trade professionals. Our goal is to provide an unparalleled experience that motivates more Canadians to visit Jamaica,” said Angella Bennett, Regional Director for the Jamaica Tourist Board in Canada. “This roadshow is a unique opportunity for our travel industry partners to forge connections, share insights, and inspire unforgettable journeys to Jamaica.”
After successful stops in Halifax, Quebec City, Montreal, Ottawa, Markham, Burlington, and Toronto, the roadshow will continue its journey to Calgary on October 27, followed by Edmonton on October 28, and Winnipeg on October 29. Travel advisors in these cities are invited to register and reserve their spots for this exceptional event.
In a related update, the Jamaica Tourist Board has announced a new partnership with Weber Shandwick as its Canadian PR agency of record (AOR). This three-year collaboration aims to enhance Jamaica’s appeal as a leading Caribbean destination and to encourage more Canadians to explore the beautiful island.
As recently reported, Jamaica aims to attract 600,000 Canadian visitors annually, targeting US$750 million in tourism revenue by 2030. This ambitious goal is facilitated by a significant 22% increase in Canadian airlift capacity, providing more opportunities for travel to Jamaica.
