Intrepid Travel Launches Comprehensive Guide on Sustainable Travel
Intrepid Travel has unveiled a new resource designed specifically for travel agents: a 12-page handbook titled “How to Be a Champion of Change: An Agent’s Guide to Understanding Sustainable Travel.” This essential guide aims to equip travel advisors with the knowledge and tools needed to effectively communicate and promote sustainable travel options.
Why Sustainable Travel Matters
Recent studies have shown a significant consumer interest in sustainable travel. According to research from Skift in 2022, an impressive 90% of travelers seek sustainable options, yet 70% feel daunted by the challenge of becoming more environmentally conscious in their travel choices. This disconnect presents a unique opportunity for travel agents to step in and offer guidance.
Empowering Travel Agents
Dr. Susanne Etti, Intrepid’s global environmental impact manager and author of the handbook, emphasizes the importance of empowering travel agents. “We created this handbook after hearing from travel agents that there’s a lack of resources available that break down what sustainable travel actually is. Agents truly have the power to influence their clients’ choices, and we want to support them in making a difference,” she states.
Addressing Challenges in Sustainable Travel
Michelle Degenhardt, global sustainability officer at Flight Centre, highlights the complexities that come with the growing conversation around sustainable travel. “With the ongoing dialogues surrounding sustainability, an agent’s job can become even more intricate. However, resources like this guide can inspire a new generation of travelers to make informed decisions,” she explains.
How to Access the Handbook
The handbook is available as a free download on both the Intrepid Travel Newsroom and the Agent Hub. This resource aims to inspire agents to incorporate sustainability into their skill sets, helping them empower their clients and become champions of change in the travel industry.
The Future of Sustainable Travel
By providing travel agents with targeted resources, Intrepid Travel hopes to simplify the process of promoting sustainability. With the travel industry at a pivotal juncture, equipping agents with essential tools can foster a more informed and conscientious traveler base, ultimately contributing to a brighter future for the industry.
As sustainable travel continues to gain traction, the role of travel agents becomes increasingly vital. With guides like “How to Be a Champion of Change,” the foundation for a sustainable future in travel is being laid, making it easier for both agents and travelers to make impactful choices.
