Tauck has joined forces with Approach Guides to unveil a groundbreaking "feature-enhanced" Content Experience aimed at boosting group sales for its river cruises. This innovative partnership is designed to meet the rising demand for group travel, particularly in the river cruise sector.
Travel advisors can now customize the platform with specific details related to particular sailings. This includes vital information such as itineraries, departure dates, pricing, and more. According to Steve Spivak, Tauck’s Vice President of Global Sales and Reservations, the new technology is set to transform the landscape of group travel sales. He stated, "We’re seeing unprecedented demand for group travel, especially for our river cruises. Our new technology is poised to revolutionize how our valued travel advisor partners sell this hot category, allowing them to be far more efficient, deliver an elevated class of service to their clients, and earn more."
For almost a century, Tauck has been committed to continuous innovation, not just in the creation of its award-winning tours and cruises, but also in the support offered to travel advisors. Spivak added, "Working with Approach Guides to really turbocharge our advisors’ river cruise group sales is just the latest example of those longstanding efforts, and we’re thrilled to roll out this new technology."
Jennifer Raezer, co-founder and Chief Marketing Officer of Approach Guides, echoed this enthusiasm. She remarked, "After launching our trade solution widely in September 2023, Tauck has worked with us to adapt the underlying technology to address the unique requirements of specific categories, most notably groups." Raezer emphasized the uniqueness of Tauck’s offering, indicating, "What Tauck is offering is the first of its kind. Groups-focused advisors, and those looking to expand their group business, are going to love it."
The new service is available immediately for travel advisors engaged in selling groups on Tauck’s river cruises. Over the coming year, it will be extended to all group departures. Advisors interested in this enhanced service can contact their dedicated Tauck Group sales executive for an exclusive invitation.
To further assist travel advisors in leveraging this new tool, Tauck will conduct a training webinar on July 24 at 3:00 p.m. ET. For those eager to participate, registration is available here.
This latest initiative positions Tauck at the forefront of the river cruise industry, catering to travel advisors looking to elevate their offerings and enhance their clients’ experiences. For more information on Tauck’s river cruises and group sales, visit Tauck River Cruises.
