
Hilton has launched Hilton for Luxury, an exclusive program partnering with top luxury travel advisors worldwide. This initiative focuses on Hilton’s premium brands, including Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, LXR Hotels & Resorts, NoMad Hotels, and Signia by Hilton.
The Purpose of Hilton for Luxury
The newly rebranded program, previously known as Impresario, aims to foster exceptional relationships with Hilton’s highest-performing luxury travel advisors across various regions. “As our luxury portfolio continues to grow, Hilton for Luxury represents our ongoing commitment to providing elevated and seamless solutions for our top travel advisors,” expressed Frank Passanante, Senior Vice President and Global Head of Sales at Hilton.
Benefits for Travel Advisors and Clients
This innovative program is designed to enhance both the client experience and the advisor’s working conditions. Hilton’s luxury travel offerings come with numerous perks, including:
- Access to the Luxury Concierge Desk
- Best available rates
- Double Hilton Honors Points
- Complimentary breakfast for two
- A hotel credit per stay
- Next-category upgrades
- Early check-in or late check-out, based on availability
One-Stop Shop for Luxury Advisors
Hilton’s announcement highlighted a dedicated private website that serves as a “one-stop shop” for luxury travel advisors. This platform offers improved connectivity and additional resources. Advisors will gain front-line access to exclusive offers from Hilton’s luxury-branded hotels and resorts, as well as value-added services and direct connections with hotel personnel.
Dedicated Support with Hilton for Luxury Ambassadors
To further enhance service, each participating hotel will have appointed Hilton for Luxury Ambassadors. These ambassadors are responsible for ensuring that program benefits and features are effectively delivered, making the luxury travel experience seamless for all involved.
Expanding Hilton’s Luxury Portfolio
Currently, Hilton’s luxury brands comprise 100 hotels and resorts spread across major destinations worldwide. The latest addition to this collection is NoMad Hotels, which prioritizes unique dining and drinking experiences, further enriching the luxury landscape offered by Hilton.
For more insights, check out the exclusive video announcement about Hilton for Luxury here.

