The Globus family of brands is commemorating 95 years of transformative travel experiences, evolving from its humble roots of a rowboat ride on Lake Lugano, Switzerland, to offering independent tours and river cruises across over 70 countries worldwide. Founded in 1928 by Antonio Mantegazza, the company has redefined travel with innovations and packages that cater to the diverse needs of travelers.
Transforming Travel Since 1928
Scott Nisbet, president and CEO of the Globus family of brands, emphasized that Mantegazza’s vision was to broaden horizons for travelers. The company pioneered multiple facets of modern tourism, leading the charge towards unique and enriching travel experiences. From creating the first European touring vacations to introducing immersive itineraries, Globus has continually adapted to meet the evolving desires of travelers.
Innovations that Shaped Modern Touring
The company has achieved several industry-firsts, including:
- Development of modern vacation formats.
- Introduction of multi-country travel packages.
- Creation of cost-effective round-trip tours, enhancing affordability for travelers.
- Launch of Cosmos for budget-conscious excursions.
- Regional tours focusing on in-depth cultural experiences within a single country.
- Slower-paced itineraries allowing ample time for exploration.
- Curating “Local Favorites” that spotlight unique cultural experiences beyond iconic landmarks.
- Engaging itineraries to non-traditional destinations.
- Customizable tours allowing travelers to shape their own journeys.
Leading the River Cruise Revolution
Since the establishment of Avalon Waterways in 2004, the brand has introduced significant enhancements to the river cruising segment:
- Creation of luxurious Suite Ships featuring spacious Panorama Suites.
- Innovative Open-Air Balconies with expansive views.
- Majority of staterooms orienting beds towards scenic landscapes.
- Active & Discovery itineraries offering varied options for adventure along Europe’s iconic waterways.
- Launch of a Storyteller Series, inviting renowned personalities to enrich the travel experience.
- Flexible dining choices featuring Avalon Fresh, offering seasonal and organic cuisine.
- Introduction of FlexDining, allowing guests to choose their dining schedule.
- Avalon Adventure Hosts to assist travelers in exploring wellness activities onboard and onshore.
Enhancing the Travel Experience with Technology
Every vacation booked through the Globus family gives guests access to various mobile applications, including AvalonGO, GlobusGO, and CosmosGO. These apps provide comprehensive itinerary insights, GPS maps, and background stories on significant sites, all while minimizing data usage.
A Commitment to Sustainable Travel
The company is dedicated to promoting responsible tourism through initiatives such as the Lighthouse Project, designed to foster community engagement and protect destinations from the pressures of over-tourism.
Exclusive Anniversary Promotion
To celebrate its 95th anniversary, the Globus family of brands is offering $95 off select Globus tours when booked by April 24, 2023. Explore various travel options and take advantage of this limited-time opportunity by visiting the official website.
From its foundation in 1928 to its forward-thinking advancements today, the Globus family of brands continues to redefine the landscape of travel, striving to deliver unforgettable experiences worldwide.
