The Globus family of brands is enhancing its presence in Canada by appointing seasoned travel professionals Gina Goranson and Elaine French as Business Development Managers (BDMs). These strategic hires are set to strengthen the company’s focus on building relationships within the travel sector, vital for expanding sales for their diverse travel offerings, including Globus, Cosmos, and Avalon Waterways.
New Appointments in the Sales Team
In her new role, Goranson will manage sales efforts in Vancouver Island and the Lower Mainland. Meanwhile, French will serve the Southwest Ontario region, both reporting directly to Denise Harper, Senior Director of Sales.
Building Stronger Travel Partnerships
Goranson and French are tasked with cultivating meaningful partnerships with travel advisors. Their main goal is to drive regional sales and ensure that advisors have the tools they need to thrive in the travel market. Harper emphasized the importance of maintaining integrity and trust in every relationship established.
“Built on a foundation of education, awareness, integrity, and trust, we’re dedicated to reinforcing our sales and trade relationships across Canada,” stated Harper. “On the heels of unveiling a new trade brand campaign, advisor portal, and education platform, we’re well-poised to grow our roots and business across Canada.”
Profiles of the New BDMs
Gina Goranson
Goranson is entering her new role with substantial experience, having spent five years at Collette Tours. She is eager to develop collaborative and enriching relationships with travel advisors, aiming to inspire unforgettable journeys for their clients.
Elaine French
Bringing a wealth of expertise in customer service, French’s approach hinges on collaboration and a solution-driven sales methodology. Her dedication complements Globus’s commitment to supporting travel professionals in delivering exceptional service to their clients.
Commitment to Travel Advisors
“Advisors are at the heart of everything we do,” Harper noted. “As partners, we’re not only dedicated to providing them a one-stop-shop for travel opportunities but also to enhancing the ‘wow’ factor for clients around the globe, one journey at a time.”
With the integration of Goranson and French into their dynamic team, the Globus family of brands is set to reinforce its commitment to travel advisor success, paving the way for continued growth in the Canadian market.
