Visit Florida has officially unveiled its latest marketing initiative with the catchy tagline, “Live More Floridays.” This vibrant campaign aims to shift the spotlight away from the state’s iconic theme parks and popular beaches, showcasing an array of unique experiences that Florida has to offer.
In an exciting collaboration with the Margaritaville empire, founded by the legendary Jimmy Buffett, the campaign highlights hidden treasures across the Sunshine State. A cornerstone of the initiative is a compelling musical partnership with Grammy-winning artist Mac McAnally, who has crafted a fresh rendition of Buffett’s classic song “Floridays” specifically for this effort. This reimagined track features prominently in a series of video advertisements set to air through the summer of 2024.
The marketing strategy incorporates a multifaceted approach, encompassing out-of-home advertising, partnerships with content creators, public relations efforts, and a robust digital presence designed to amplify the campaign’s reach and impact.
Explore Off-the-Beaten-Path Destinations
Visit Florida is focusing on promoting various lesser-known destinations, such as Williston, Amelia Island, Sugarloaf Key, Grayton Beach, St. Pete, Hobe Sound, Merritt Island, and Sanibel. Each location offers a plethora of activities for visitors looking to explore Florida’s diverse landscapes and experiences. From adrenaline-pumping cave diving and serene mangrove kayaking to unforgettable experiences like swimming with manatees and engaging in birdwatching, there’s something for everyone seeking adventure or tranquility.
Florida’s Thriving Tourism Industry
According to recent statistics from Visit Florida, the tourism sector continues to thrive, attracting a record 142.9 million visitors in 2024, reflecting a 1.6% increase from the previous year. This surge in tourism has had a significant economic impact, generating approximately $127.7 billion in economic activity in 2023 and supporting around 2.1 million jobs across the state.
The “Live More Floridays” campaign represents a renewed commitment to promoting Florida as a diverse travel destination, encouraging visitors to engage in unique activities and discover the state’s hidden gems. By emphasizing local experiences, Visit Florida aims to inspire both residents and tourists to delve deeper into the Floridian lifestyle and explore beyond the typical tourist routes.
As summer approaches, be sure to check out the various video advertisements, featuring the newly revamped “Floridays,” and plan your next getaway to one of Florida’s lesser-known yet breathtaking destinations.
