TORONTO — New Deal Europe is launching a vibrant campaign in collaboration with Visit Europe (European Travel Commission) to showcase the captivating Alps2Adriatic region to North American travel professionals. The initiative is aimed at both tour operators and travel advisors who are keen to explore new destinations in Europe.
As part of this initiative, representatives from New Deal Europe will be embarking on visits to 11 cities across Canada next month, encouraging travel advisors to delve into the potential of this remarkable region.
Focus Areas of the Campaign
The primary goal of this campaign is to promote travel to stunning locations including Friuli-Venezia Giulia in Italy, the Julian Alps in Slovenia, the Vipava Valley, the Karst region, and the beautiful resort of Umag in Croatia. The campaign will continue through December, creating valuable opportunities for travel professionals to familiarize themselves with these destinations.
Increasing Awareness Among Travel Professionals
According to Robert Dee, co-founder of New Deal Europe, the organization is uniquely positioned to enhance awareness of the Alps2Adriatic region among North American travel professionals. Dee emphasized that with extensive experience in South European promotion and a focus on the North American market, they aim to convey the region’s appeal effectively.
The team will conduct sales visits and webinars targeted at travel advisors, showcasing the region’s offerings and encouraging them to include these diverse destinations in their sales portfolios.
Unique Appeal of the Alps2Adriatic Region
Dee highlighted that the region boasts breathtaking landscapes, award-winning wines, exceptional culinary experiences, and rich cultural heritage. “This area is leading in activity and sustainable tourism opportunities, making it attractive for the North American clientele,” he stated. The emphasis will be on the holistic experience that this part of Europe provides, encompassing architecture, history, and immersive local culture.
Highlights of the Region
The highlights of the Alps2Adriatic region include:
- Lake Bohinj in Slovenia, renowned for its sustainability efforts.
- Nova Gorica and Gorizia, border towns that symbolize the reunion of cultures, recently celebrated as a joint European Capital of Culture.
- The natural beauty of the Karst region, without forgetting the UNESCO World Heritage Site, Škocjan Caves.
- The historic Lipizzaner stud farm, known for its elegant horses.
- The coastal charm of Umag and the vibrant city of Trieste.
Growing Demand for Unique European Destinations
Tine Murn, co-founder of New Deal Europe, reiterated that now is an opportune moment for this campaign as interest in Europe continues to surge among travelers from the U.S. and Canada. “With reports indicating rising bookings and a preference for unique experiences, the Alps2Adriatic is sure to attract those seeking history, character, and authentic hospitality,” Murn said.
Meet New Deal Europe Across Canada
Beginning in September, the New Deal Europe team will visit the following cities:
- Halifax (Sept. 11 – 12)
- Charlottetown (Sept. 13)
- Montreal (Sept. 14 – 16)
- Quebec City (Sept. 17)
- Toronto (Sept. 18 – 19)
- Yellowknife (Sept. 20)
- Calgary (Sept. 22)
- Edmonton (Sept. 23)
- Saskatoon (Sept. 24)
- Regina (Sept. 25)
- Winnipeg (Sept. 26)
Additionally, the team will be present in Ottawa during the NTA Conference from November 9 to 12, offering more opportunities for engagement.
Advisors interested in meeting with the New Deal Europe team can visit NewDealEurope.com/alps-2-adriatic to fill out the ‘Book Your Meeting’ form. Depending on interest, workshop-style events and one-on-one meetings will be organized in each city.
With a focus on these hidden gems, the Alps2Adriatic region offers dynamic experiences that cater to diverse traveler interests while promising sustainable practices and authentic cultural interactions.
