Anguilla’s tourism sector is experiencing unprecedented growth, breaking pre-pandemic visitation records just months into 2023. The latest data reveals that the beautiful Caribbean island welcomed 98,000 visitors during the first five months of this year, surpassing the total number of visitors for all of 2019, which stood at 95,000. According to Stacey Liburd, the Director of Tourism for Anguilla, even if tourist arrivals were to halt for the remainder of the year, this milestone would stand as an extraordinary achievement for the island.
During a recent media lunch held in Toronto on October 1st, Liburd shared insights about the robust performance of Anguilla’s tourism sector. While specific figures for Canadian and U.S. markets are yet to be officially released, she expressed optimism regarding the growing interest from these regions.
The tourism representatives spent their week engaging with the media and various tourism suppliers, including major players like Sunwing and Air Canada Vacations. Following the Toronto meeting, they visited Ottawa and had plans to continue their outreach in Montreal.
Enhancing Accessibility for Future Growth
A major focus for Anguilla’s tourism strategy is the ongoing upgrades to its airport. Currently, there are limited flight options from North America and no direct flights from Canada. However, an anticipated new passenger terminal, set to open in 2025, along with an extended runway capable of accommodating larger aircraft, is expected by 2026. These developments will significantly increase the number of direct flights, which will enhance tourism and lessen the island’s reliance on nearby Sint Maarten.
Liburd noted that funding for some of these airport improvements is sourced from an unexpected revenue stream. Anguilla was assigned the domain "ai.com," which has seen increasing demand from artificial intelligence (AI) companies. The fees collected from domain registrations have generated substantial income, with earnings hitting USD $32 million last year and forecasts suggesting that they could rise to USD $52 million by 2026. This unexpected financial boon aids in funding crucial infrastructure and public services.
Exciting Developments in Accommodation
New hotel and resort projects are also on the horizon. Among the highlights, a flagship marina and luxury resort, in collaboration with a 5-star hotel group, are set to be established in southeast Anguilla over the next 15 years. Additionally, Ani Private Resorts will open on Shoal Bay in the upcoming year, featuring amenities like a gym, spa, and beachfront pavilion.
Malliouhana, a well-established resort, is celebrating its 40th anniversary with a series of culinary and cultural events, promising an exciting experience for visitors.
In recent accolades, Zemi Beach House and Malliouhana were named in the Conde Nast Traveler Readers’ Choice Awards, ranking sixth and 33rd, respectively, among the top 40 Caribbean resorts for 2024.
Training and Sustainability Initiatives
Anguilla’s Tourism Board is proactive about enhancing travel advisor knowledge through familiarization trips and webinars. A new training platform for travel advisors is slated for launch next year, designed to expand awareness about Anguilla among industry professionals.
Moreover, the Tourism Board is developing community engagement programs that offer visitors volunteer experiences, contributing to both the tourism appeal and local initiatives. Their ambition is to position Anguilla as the "most sustainable island in the Caribbean."
Attracting Divers and Water Sports Enthusiasts
The pristine waters surrounding Anguilla present an ideal environment for diving and related water sports. Increased marketing efforts are dedicated to attracting more divers, capitalizing on the island’s clear waters and rich marine life.
Festivals and Events to Experience
The vibrant culture of Anguilla comes alive through its festivals. Notable events include Moonsplash, the Caribbean’s longest-running independent music festival, which returns in March 2025, and the Festival Del Mar over the Easter weekend, celebrating the sea. Culinary enthusiasts will look forward to the Anguilla Culinary Experience taking place from April 30 to May 3, 2025, as well as the inaugural Anguilla Music Tourism Convention in November 2025.
Anguilla also hosted more than 100 buyers and suppliers during the Caribbean and Mexico Meeting and Incentive Travel Exchange (CMITE) in August this year, which connects North American planners with Caribbean suppliers, showcasing the island’s allure as a prime destination.
Anguilla’s tourism landscape is not just about numbers; it’s a testament to the island’s commitment to growth, sustainability, and community engagement. As the island prepares for a bright future, it’s clear that Anguilla is making its mark as a premier destination for travelers.
