Royal Caribbean International (RCI) is enhancing the power of travel advisors by equipping them with vital knowledge as the cruise market surges. From a mere 5% of Canada’s leisure travel market just a few years ago, the cruise sector now commands an impressive 30%. This growth presents both new opportunities and complexities for travel professionals to navigate and communicate effectively with clients.
Maria Gibson, RCI’s Strategic Account Manager, has been spearheading a series of informative seminars for travel advisors throughout the Greater Toronto Area (GTA). These sessions, hosted in locations including Richmond Hill, Ajax, Cobourg, and Maple, are designed to equip advisors with essential insights into RCI’s cruise offerings, fleet, itineraries, and insider tips.
“Seeing how energized the agents are after these lunch-and-learns is a highlight for me,” stated Gibson. “At RCI, we focus on entertainment, innovation, and options to ensure we cater to diverse client needs.” With nearly a decade of experience at RCI and a comprehensive knowledge of their fleet, Gibson is a vital resource for advisors looking to boost their cruising expertise.
The RCI fleet features 24 ships, accommodating between 2,000 and 6,000 guests, and includes seven distinct classes. The Oasis Class remains the top-selling option in Ontario, while two new ships are currently being constructed.
Gibson emphasizes that RCI offers a range of experiences suited for all types of travelers, from those craving beach getaways to families seeking multi-generational adventures. “Our private islands, such as Perfect Day at Coco Cay and Labadee, along with the upcoming Perfect Day in Mexico, cater to beach lovers,” she adds. For families, cruising is an excellent option, providing safe environments and spacious suites that feel like home for multigenerational groups.
For those new to cruising, shorter itineraries, such as three-night cruises, serve as an enticing introduction. “In 2026 and 2027, we are introducing more short cruise options so clients can sample all the exciting elements that cruising has to offer,” Gibson indicated. Examples include special themed weekends like “The World’s Biggest Weekend” aboard the Utopia and “Wonder Weekend” on the Wonder.
Innovation is at the forefront of Royal Caribbean’s offerings. For example, guests on the Utopia of the Seas can dine in a railway car-themed restaurant, enjoying a unique ambiance as they savor their meals. Additionally, the cruise line’s use of 300 drones synchronized to music adds a thrilling element to their entertainment lineup.
Key Insights for Travel Advisors
Gibson shared several essential insights with the seminar audience:
- Begin selling 2026 and 2027 cruises now, as availability for 2025 is rapidly diminishing.
- For pricing in CAD, visit loyaltoyoualways.com and select Canadian dollars under “language” at the bottom right corner.
- Group rates start with as few as eight staterooms or 16 passengers, with no charge for meeting rooms for incentive groups. It’s advisable to book group space as soon as a sailing is released to secure availability.
- Utilize the flexpay option for easy payment management for both clients and agents.
- Assure clients that included dining options change daily, ensuring variety without the risk of monotony.
- Repeat clients often seek new ships for fresh experiences, something that can be highlighted during sales conversations.
- Utilize the ship locator at cruisingpower.com to track ship locations for potential client itineraries.
- The entertainment roster includes Broadway-style shows like Mamma Mia and Saturday Night Fever, featuring full orchestras and matinee performances.
- Each ship has a dedicated wedding coordinator for events involving groups of 20 to 100, including proposals and vow renewals. Same-sex marriages are accepted, subject to local laws.
Travel advisors can access RCI’s comprehensive 240-page Travel Advisor Guide, filled with ship details, deck plans, and vital procedures. For a copy, visit cruisingpower.com.
