“FREE SPIRIT” MINDSET
“Despite changes over the years, our commitment to hassle-free vacations remains intact, rooted in our ‘free spirit’ mindset from the brand’s inception,” states Carolyne Doyon, President and CEO of Club Med North America and the Caribbean. This unique philosophy is ingrained in the company’s DNA, contributing to its distinctive identity in the travel industry.
Club Med has continually been a trailblazer in the tourism sector, being the pioneer of the all-inclusive concept. The brand actively seeks untapped destinations, including mountain retreats, setting it apart from competitors. “Since launching our first mountain resort in Switzerland more than six decades ago, no other chain has provided as many mountain vacation options as Club Med,” notes Doyon’s colleague, Giraud.
With a portfolio spanning around 15 resorts in the Alps, four in Japan, two in China, and one in Quebec, Club Med is expanding its footprint. Upcoming resorts will open in diverse locations, including Brazil, South Africa, Essaouira (Morocco), San Sicario (Italy), Benin, Sulawesi (Indonesia), and Oman, indicating a robust growth strategy.
Presentation on Club Med by Carolyne Doyon
CLUB MED’S FIVE PILLARS
Doyon emphasizes, “We offer much more than a standard all-inclusive vacation. Our success lies in five essential pillars.”
1. Beach and Mountain
Club Med is unique in its dual offerings of beach and mountain vacations, making it the leader in mountain holiday experiences. Skiers benefit from lessons, while non-skiers enjoy a wide array of activities.
2. Family
Being the first to establish kids’ clubs in 1967, Club Med prioritizes family-friendly travel, facilitating incredible shared experiences.
3. Gastronomy
Guests can indulge in high-quality, diverse cuisine, all with a delightful French influence that sets the dining experience apart.
4. Sports Activities
“We pride ourselves on being the largest sports club in the world,” Doyon explains. Each resort offers a minimum of 20 activities, ranging from traditional sports like tennis to contemporary favorites like pickleball and wakeboarding. Adventurous guests can even engage in activities like bungee jumping at select locations.
5. The Team
Central to the Club Med experience are the G.Os (Gracious Organizers), whose dedication ensures each guest has memorable experiences. Hailing from various backgrounds, they foster connections, lead entertainment, and ensure that guests feel engaged and welcome.
Refreshing experiences at Club Med
CASUAL CHIC
Another vital aspect of Club Med’s allure is its blend of sophistication with informality, creating an accessible yet luxurious atmosphere. Doyon notes, “We deliver an informal luxury experience.”
Luxury has transformed over the years; it now resonates with the freedom to choose rather than opulence alone. Club Med’s offerings of unlimited food and drinks, along with endless optional activities, highlight this modern interpretation of luxury.
Refreshing moments at Club Med Michès
TWO-CATEGORY CLASSIFICATIONS
Club Med operates under two distinct categories: standard resorts, comparable to four-star accommodations, and Exclusive Collection resorts, rated five-star. Following a significant upgrade of 70 resorts completed last year, the brand has simplified its offerings. Key properties include Club Med Turkoise, an adults-only destination, and the all-inclusive sailing yacht, Club Med 2.
Doyon acknowledges that today’s travelers are increasingly sophisticated, fueling a competitive landscape that requires continual adaptation. “Modern vacationers anticipate a level of comfort that rivals their homes,” she adds. “While some competitors are enhancing their luxury offerings, Club Med maintains a unique presentation that sets it apart.”
Luxurious accommodations at Club Med Michès
ENTERTAINMENT GALORE
Cultural festivities, themed events, and signature shows—such as the iconic Crazy Signs dances—are integral to Club Med’s experience, allowing G.Os to shine and guests to participate. Throughout 2025, each resort will host weekly performances celebrating the brand’s 75th anniversary, showcasing its rich history and achievements in a lively manner.
For further details about Club Med’s extensive offerings, visit their official website. Discover more about how this unique brand continues to redefine the all-inclusive vacation experience.
