TravelBrands is marking a significant transition this year with the upcoming retirement of two prominent figures in the Canadian travel industry: Elvi Cal and Lina Côté. Their departures are set for July 31, 2025, and June 30, 2025, respectively, after notable careers that have spanned several decades.
Impactful Leadership in Travel
Nathalie Tanious, President & CEO of H.I.S. Canada Travel Inc., the parent company of TravelBrands, expressed heartfelt admiration for Elvi and Lina’s contributions. Tanious emphasized the essential role their leadership has played in shaping the organization’s success. She stated, “I truly believe that the success of any organization is built on the strength of its people. Elvi and Lina’s commitment and passion have not only influenced our past but will continue to guide our future.” This sentiment resonates with many within the industry, underscoring the depth of their legacy.
Elvi Cal: A Legacy of Innovation
Elvi Cal, serving as Senior Vice President of Product & Commercial, will retire after an impressive 38 years in the industry. While stepping down from a full-time role, he plans to remain connected to TravelBrands as an independent consultant. This will allow him to leverage his wealth of experience to provide insights that will support ongoing relationships and initiatives within the company.
Lina Côté: Commitment to Excellence
Lina Côté, the Director of Sales at TravelBrands, will conclude her 23-year tenure this June. Like Cal, she will also transition into an independent consultancy role, maintaining her commitment to the organization and its partners. Lina’s expertise and industry knowledge are expected to be invaluable as TravelBrands navigates its future landscape.
Celebration and Transition
TravelBrands is inviting industry partners, travel agents, and fellow professionals to come together for a celebration in honor of Elvi and Lina. Further announcements regarding leadership appointments and responsibilities will be provided, ensuring a seamless transition for the organization.
The retirements of Elvi Cal and Lina Côté represent not only a personal milestone for them but also a pivotal moment for TravelBrands. Their contributions have established a strong foundation that the organization will continue to build upon for years to come.
As the travel industry evolves, the legacy of leaders like Elvi and Lina will undoubtedly influence future generations. Those interested in learning more about TravelBrands and its offerings can visit their official website for additional information.
