AMMAN — The recent GX Summit by G Adventures marked a significant milestone as it celebrated the company’s 35th anniversary alongside its third annual event. Over 600 attendees, nearly doubling the participation from last year’s summit in India, gathered to discuss the vital role of community tourism in global destinations.
G Adventures founder, Bruce Poon Tip, emphasized the unique importance of this year’s gathering, stating, “This year is super special because it’s a double celebration, and the hero this year is Jordan.” With the geopolitical climate adversely impacting tourism in the region, he highlighted the urgency for revitalizing this essential sector: “Jordan needs tourism, and we are excited to show you Jordan. We did it with Peru two years ago.”
The Role of Community Tourism
G Adventures launched GX to unite travelers, media, agents, creators, staff, and suppliers to explore the profound impact of community tourism on local economies. Poon Tip remarked, “We’re here to celebrate the power of tourism and its ability to uplift community projects.” The initiatives displayed at this year’s summit showcase the company’s dedication to sustainable community development that it has championed over its 35-year history.
A Cultural Extravaganza
Attendees were treated to a night of vibrant culture and local flair during the opening festivities. An outdoor venue in Amman was transformed into a lively souk, reminiscent of traditional Jordanian markets. Guests explored food stalls featuring local delicacies, perused crafts made by local artisans, and enjoyed performances highlighting Jordanian heritage. A date juice vendor, complete with an oversized silver teapot, added to the authenticity of the experience, while a mesmerizing whirling dervish performance left attendees in awe.
Promoting Jordanian Tourism
The focus on Jordan is timely, with tourism in the country significantly impacted by current geopolitical events. By hosting GX in this unique destination, G Adventures aims to reignite interest in Jordan’s offerings, similar to their successful push for Peruvian tourism two years ago. The strategic choice of location exemplifies the company’s commitment to supporting communities through travel.
GX not only champions tourism but also serves as a platform for discussing sustainable practices essential to the industry. As the global travel landscape continues to change, the summit sets a precedent for future gatherings focused on responsible and community-oriented travel.
For more information on community tourism and its impact, visit G Adventures to learn about their initiatives and programs designed to foster sustainable travel experiences.
