Dominica is gearing up for the 2025-2026 winter season with an unprecedented expansion of its airlift strategy. This initiative, according to tourism officials, focuses on long-term sustainability rather than short-term demand, as the island prepares to launch a new international airport by 2027.
Marva Williams, CEO of the Discover Dominica Authority, stated, “For years, we’ve recognized the importance of air access to our tourism goals. The lack of connectivity has hindered our potential significantly.” The strategy is designed to build airline confidence as the island moves closer to opening its new airport, thus enabling more international flights and greater visitor numbers in the future.
As part of this plan, air services are expanding across major markets in the U.S., U.K., and the Caribbean. United Airlines has added twice-weekly nonstop flights from Newark, complemented by daily one-stop services via San Juan or St. Thomas. American Airlines has also ramped up accessibility with newly launched twice-daily nonstop routes from Miami, enhancing North American access during peak travel periods.
Regional flights have similarly expanded, with Contour Airlines now offering multiple weekly connections between Dominica, San Juan, and St. Thomas. These flights cater to both visitors and returning nationals, along with those in the diaspora seeking smoother travel options. Additionally, Caribbean Airlines continues to provide crucial routes to Dominica through San Juan, while British Airways and Virgin Atlantic offer one-stop services via Barbados or Antigua.
New connections are on the horizon, with LIAT introducing weekly nonstop flights from Punta Cana. This route is pivotal for attracting travelers from Canada and Germany, who often travel through the Dominican Republic, thereby reinforcing Dominica’s multi-island travel offerings.
“Every new access strategy is intentional,” Williams affirmed. “We are preparing Dominica for an influx of flights and visitors when the new airport opens.” Travel advisors have been identified as a crucial channel for boosting tourism, especially in Caribbean markets like Puerto Rico and the U.S. Virgin Islands, which previously lacked direct connections to Dominica. Ideal pairing points include San Juan, St. Thomas, Barbados, and Punta Cana for clients looking for diverse experiences.
“If you’re searching for unique natural experiences—whether it be nature, wellness, mountains, rivers, or waterfalls—Dominica is the ideal destination,” Williams emphasized.
No Room at the Inns?
However, this growth does present challenges. Williams noted that the island must address accommodation constraints as visitor numbers rise. Currently, Dominica boasts about 900 hotel and guesthouse rooms, along with over 400 Airbnb-style listings. Several new properties are under construction, with more expected to open in 2027 and 2028.
“We’ve managed to meet demand so far, but we need to continually enhance our hotel stock,” Williams explained. “As the airport launches, accommodation will become increasingly essential.” Dominica is targeting eco-conscious travelers, including those focused on wellness, wilderness, and diving experiences. Williams pointed out that while the island modernizes, it remains committed to its authentic character.
“We’re modern yet unspoiled,” she said. “For those passionate about nature and sustainability, Dominica is the ultimate choice.”
Strengthening Advisor Engagement
The Discover Dominica Authority is also prioritizing advisor engagement. In the past year, the organization met with over 150 travel advisors in New York. These sessions were as much about listening as they were about presenting information, ultimately leading to plans for specialized fam trips in 2026 and a relaunched specialist program set to debut in the first quarter of next year.
A recurring issue faced by travel advisors is the confusion between Dominica and the Dominican Republic. “We are a completely independent island with a population of around 70,000, nestled between Guadeloupe and Martinique,” stated Williams.
Sustainability remains a cornerstone of development, influencing decisions in infrastructure and tourism operations. With 60% of the island protected, tourism activities are dispersed across various communities, preventing over-concentration in any one area. As airlift capacity grows and infrastructure develops, the goal remains to nurture the island’s identity while facilitating sustainable tourism growth.
