Visit Orlando, the official tourism organization for Orlando, is set to showcase the vibrant allure of the Sunshine State during its annual trade mission in Canada. On December 3, Hamilton, and on December 4, Toronto, will host a series of events focused on promoting Orlando’s attractions to travel advisers, tour operators, and industry professionals.
Exciting Events Designed for Travel Professionals
The event promises an evening filled with engaging product training, captivating presentations, and interactive learning opportunities. Participants will learn about the latest Orlando experiences and gain insider tips that will enhance their ability to market the destination effectively. Throughout the night, attendees will have chances to win exciting prizes, including vacations to Orlando.
Strengthening Ties with Canadian Travel Agents
“Canada is one of Orlando’s top international markets,” said Casandra Matej, president & CEO of Visit Orlando. “We’re bringing one of our largest delegations ever to this trade mission to celebrate our valued travel partners, reminding everyone that together, we shine brighter.” Travel advisers who participate will walk away equipped with essential tools and inspiration that can help Canadians rediscover all that makes an Orlando vacation unforgettable.
New Marketing Campaign Launch
In addition, Visit Orlando has recently launched its fall campaign, Unbelievably Real, which aims to stimulate travel demand through early 2026 in the regions of Ontario and Quebec. This campaign incorporates various marketing channels, including national and regional television, digital display, online video, and social media to highlight the genuine, emotional experiences unique to Orlando. The campaign’s evolution, termed Moments in Between, draws attention to those spontaneous moments—laughter, shared meals, and unexpected adventures—that define the Orlando experience. Additionally, the social initiative Love Always, Orlando seeks to welcome Canadian visitors back to the destination they cherish.
Schedule of Events for Travel Advisors
Travel professionals eager to attend must register through this link.
- Hamilton: December 3, from 5:30 – 9 p.m. at Liuna Station
- Toronto: December 4, from 5:30 – 9 p.m. at Toronto Airport Marriott Hotel
Participating Partners
The events will feature a strong lineup of partners, including world-class theme parks, attractions, hotels, and transportation companies that highlight Orlando’s diversity and dynamism as a premier travel destination.
With its enchanting blend of entertainment, culture, and adventure, Orlando continues to be a sought-after vacation spot for travelers, and this trade mission serves as a vital opportunity for Canadian professionals to engage with the latest offerings from this vibrant Florida city.
