VisitBritain and VisitEngland have teamed up with the nonprofit organization Tourism Cares to unveil the Meaningful Travel Map of England, a digital resource designed to promote tourism experiences that positively impact local communities. This innovative map features around 30 carefully vetted hotels, tours, and attractions that prioritize sustainability and community engagement.
Committing to Regenerative Travel
The launch of this map complements the previously introduced Meaningful Travel Map of Scotland, emphasizing VisitBritain’s dedication to regenerative travel—a concept that focuses on enhancing the locations travelers explore. This initiative aims to foster relationships between visitors and local communities, encouraging supportive practices for small businesses while preserving the natural landscapes and cultural heritage that define these destinations.
Exploring Thoughtfully with Local Connections
Carl Walsh, VisitBritain’s Senior Vice President for the USA, emphasized the partnership with Tourism Cares as a significant step towards responsible travel. "It makes it easier for visitors to explore thoughtfully while connecting with local communities, supporting small businesses and protecting the landscapes and heritage that make these destinations so special," he noted.
Featured Sustainable Experiences
The Meaningful Travel Map of England showcases various unique destinations that exemplify sustainable tourism practices. For instance, the Low Wood Bay Resort & Spa in the Lake District is a family-operated facility committed to environmental responsibility. The resort actively works to minimize plastic usage and reduce its overall water and energy consumption.
In London, the Good Hotel stands out as a social-impact business. The hotel’s profits support children in Guatemala and provide training for unemployed locals through the Good Training Programme, a program designed to pave pathways into the hospitality industry for individuals seeking employment.
Moreover, organizations like Invisible Cities in York and Manchester offer walking tours that are led by local guides who have experienced homelessness. These tours not only provide a unique perspective of the cities but also empower those who have faced significant challenges, turning their stories into enriching experiences for travelers.
Conclusion: A Pathway to Meaningful Travel
The launch of the Meaningful Travel Map of England signifies a shift towards tourism that not only celebrates the beauty of England but also uplifts the communities within it. With a commitment to responsible travel, visitors are encouraged to choose experiences that prioritize sustainability, community connection, and local business support, ensuring a rewarding journey for both the traveler and the destination.
By selecting accommodations and activities featured on this engaging platform, travelers can participate in a movement that enhances both personal experiences and the well-being of the communities they visit.
