Air Transat Expands Network with Peru Familiarization Trip
Air Transat, in collaboration with the Peruvian Tourism Board (Promperu), recently organized a familiarization trip to Peru to promote the country as a new destination in its travel offerings. The event took place in early June, bringing together Air Transat’s sales team and ten notable tour operators from Quebec and Ontario.
Participants from Leading Travel Agencies
The group, consisting of prominent names in the travel sector, included:
- Tours Chanteclerc
- Exotik Tours
- Voyages Traditours
- Martour International
- Majestic Tours
- Globus Family of Brands
- Voyzant
- Airmiles
- Laurier du Vallon (groups and conferences)
- BCD Travel
Focus on Learning and Local Partnerships
Air Transat’s initiative centered on immersive learning experiences and building connections with local tourism stakeholders. The program kicked off with a trade fair, where participants had the opportunity to engage with top local suppliers, including Peru VIP Travel, Lima Tours, and Casa Andina.
Experiencing the Beauty of Peru
The itinerary was rich with cultural and historical significance, featuring visits to iconic Peruvian landmarks. Attendees explored:
- The vibrant city of Lima
- The renowned Ica wine region
- The stunning Paracas Desert
- The historic city of Cusco
- The breathtaking Sacred Valley
- The majestic Machu Picchu
- An Inca community at La Base Lamay
Strengthening Partnerships and Promoting Peru
Jhadyd Gonzalez, Air Transat’s National Sales Manager, emphasized the trip’s impact on fostering partnerships and enhancing understanding of Peru’s diverse offerings. “This trip has strengthened the ties between the partners, improved their understanding of the destination, and generated a strong enthusiasm to promote Lima and other regions of Peru. This demonstrates Air Transat’s commitment to enriching its offerings by introducing attractive destinations such as Peru,” he remarked.
The initiative reflects a broader trend in the travel industry, as airlines prioritize unique destinations to attract travelers eager for new experiences. For additional information on visiting Peru, explore resources available through the official tourism website.
