Bordeaux, renowned globally as a premier wine region, is situated within the expansive Nouvelle-Aquitaine, the largest tourist region in France. Despite its established reputation, this stunning locale is freshly revamping its image and offerings to attract a broader audience.
Reimagining Bordeaux: Beyond Wine
At a recent promotional event in Toronto, Melanie Paul-Hus, director of Atout France Canada, emphasized that Bordeaux is evolving into much more than just a wine destination. With only a few Canadian visitors in recent years, the focus is on promoting year-round travel to encourage tourists to explore diverse experiences beyond vineyards.
An Immersive Exploration of Bordeaux
During a recent Scenic River Cruise in Bordeaux, visitors can anticipate an array of experiences tailored to all interests. Travelers on this journey collaborate with wine enthusiasts and industry professionals, gaining exclusive access to high-profile wineries and renowned families, such as the Rothschilds and celebrated winemaker Jonathan Maltus.
Highlights from the river cruise include:
- Private after-hours events at the Bassins des Lumières, famous for its connection to a WWII submarine base, where digital art is showcased.
- Cultural experiences such as classical music concerts in historic châteaux.
- The opportunity to explore Saint-Émilion on vintage motorcycle tours, blending history with adventure.
- Visiting the world’s largest wine museum, featuring modern architectural marvels.
Inviting a New Era in Tourism
A video presentation showcased the varied offerings available in Bordeaux, shifting the perception that it solely revolves around wine. Nouvelle-Aquitaine promotes a holistic travel experience, introducing activities for all ages, even children, ensuring interactive vineyard experiences.
Sustainability in Wine Tourism
As the wine landscape transforms, Celine Boute, Head of Promotions for Nouvelle-Aquitaine, mentions efforts in developing offerings for younger generations, who increasingly seek alternative tourism experiences. Visitors can engage in immersive activities, learning not just about the wine but also about the local ecosystems and agriculture.
Accessing Bordeaux: Travel Connections
While direct flights from Canada, such as Air Transat’s service from Montreal, connect visitors to Bordeaux, seamless train links from Paris make it convenient for travelers to arrive and dive into the local experience promptly. Notably, guests can enjoy winery tours shortly after arrival.
Expanding Horizons for Travelers
The enthusiasm from Toronto travel advisors reflects the changing landscape of Nouvelle-Aquitaine. Agents recognize the region’s versatility, stating, “Bordeaux is not just for wine lovers—there’s something for everyone.” This newfound approach encourages family-oriented vacations, deepening connections to the stunning locales beyond the vineyards.
Conclusion: Bordeaux’s Diverse Appeal
Whether sampling exquisite wines or immersing in the charming culture, the redefined experience in Bordeaux promises an enticing destination for all. With historic architecture, luxurious accommodations, and vibrant local communities, Nouvelle-Aquitaine stands poised to captivate a broader array of travelers.
For more information on exploring Nouvelle-Aquitaine, visit Nouvelle-Aquitaine Tourism.
