Cunard has made a significant move in expanding its commercial operations in North America by appointing Liz Fettes as the Senior Vice President of Commercial, effective March 24, 2025. Fettes, who is leaving Scenic Group, brings a wealth of experience to her new role, which will be pivotal in overseeing Cunard’s ambitious plans, including the launch of the new Queen Anne ship and the homeporting of the iconic Queen Elizabeth.
Strategic Expansion in North America
As Cunard continues to strengthen its presence in the North American market, Fettes will be responsible for spearheading sales, marketing, and brand strategies. This strategic focus aims to enhance Cunard’s visibility and operational efficiency in a highly competitive cruise industry.
Queen Anne: A New Era in Luxury Cruising
The introduction of Queen Anne marks Cunard’s commitment to providing luxurious cruising experiences. As one of the newest additions to the fleet, Queen Anne is set to elevate the standards of elegance and service. By leveraging Fettes’ expertise, Cunard aims to attract a broader audience and fortify its reputation in the luxury cruise segment.
Homeporting of Queen Elizabeth
Further enhancing its North American operations, Cunard will homeport the renowned Queen Elizabeth. This initiative is expected to increase accessibility for travelers, allowing them to embark on unforgettable journeys from local ports without the hassle of long-distance travel. Homeporting is a strategic move that can significantly enhance guest experiences and drive higher occupancy rates.
Liz Fettes: Bringing Experience to Cunard
Fettes is well-regarded in the cruise industry, having built a strong portfolio at Scenic Group. Her expertise in commercial operations and market growth will be invaluable assets for Cunard as they navigate the evolving travel landscape. As Cunard aims to boost its North American bookings, her leadership style and insights into customer preferences will play a crucial role.
The Future of Cunard
With Fettes at the helm of the commercial team, Cunard is poised for a transformative period in its North American operations. Her appointment signals a renewed focus on delivering exceptional luxury travel experiences while expanding the brand’s footprint in key markets. Cunard’s strong heritage combined with fresh leadership paves the way for innovative strategies that can attract a new generation of cruisers.
In summary, Liz Fettes’ transition to Cunard marks a significant development for the cruise line as it prepares for major operational enhancements. The addition of Queen Anne and the strategic homeporting of Queen Elizabeth are cornerstones of Cunard’s expansion mission in North America. This new chapter looks promising for not only Cunard but for luxury cruising as a whole.
For more insights on luxury travel, explore further on websites like CruiseCritic and Travel Weekly.
