Sunwing Vacations has launched an innovative three-tier system for Cuban resorts under its new initiative, Cuba Collections, designed to assist travel advisors in effectively aligning vacation offerings with their clients’ expectations.
“Cuba is one of our most popular destinations, thanks largely to the commitment of travel advisors,” stated Samantha Taylor, Chief Marketing and Digital Officer of Sunwing Vacations Group. “Our goal with the Cuba Collections program is to provide transparency and set clear expectations regarding what each resort offers, enabling advisors to help clients discover the unique aspects of Cuba that will create memorable experiences.”
Understanding the Cuba Collections Program
Sunwing’s Executive Vice President, Eric Rodriguez, recently participated in an in-depth discussion with Open Jaw’s Nina Slawek, addressing the newly introduced classification system along with insights into Cuba’s electrical grid and star ratings for resorts. This three-tier system categorizes resorts based on specific criteria, simplifying the vacation planning process for both advisors and travelers.
Tier Breakdown of Cuba Collections
The Cuba Collections program consists of three distinct tiers:
Cuba Core
- Best suited for travelers seeking an authentic Cuban experience.
- Ideal for budget-conscious vacationers looking for all-inclusive options with basic amenities.
- Perfect for those who want to immerse themselves in local culture and venture beyond the resort.
Cuba Classic
- Designed for individuals who seek a balance between off-resort exploration and relaxation at the resort.
- Targets value-oriented families requiring extra amenities and dining variety.
- A great choice for adults and groups who appreciate a wider selection of activities.
Cuba Comfort
- Geared toward travelers desiring an upgraded experience in Cuba.
- Especially suitable for couples or honeymooners celebrating special occasions.
- Comprising families or groups looking for extensive on-site activities and amenities.
Resources for Travel Advisors
To further assist travel advisors, Sunwing has developed a comprehensive Travel Advisor Guide: Cuba Tiers. This resource, available on the Sunwing Agent Portal, provides detailed information to help advisors effectively market Cuba to their clients.
This new initiative by Sunwing Vacations is set to transform how travel advisors sell Cuban vacations, enhancing clarity and ensuring that clients receive the best possible experience based on their individual needs and preferences.
