NEGRIL — Couples Resorts has released a recent update regarding its status following the aftermath of Hurricane Melissa. While the resorts have largely avoided extensive damage and are scheduled to reopen on December 1, many employees and their families have experienced significant personal losses.
In response to the challenges faced by its community, the Issa Trust Foundation, the nonprofit arm of Couples Resorts, has initiated the Couples Resorts Community Disaster Relief Fund. This fund aims to provide immediate assistance to those affected.
To date, through contributions from friends, guests, and partners, over $300,000 has been raised for this cause. Of this amount, Couples Resorts has contributed a substantial $100,000 donation. This community-driven initiative emphasizes the importance of supporting local families during challenging times.
The Commitment to Community Support
Abe Issa, Deputy Chairman of Couples Resorts, shared his sentiments on the brand’s connection to the Jamaican community: “For more than 45 years, this has been a proudly Jamaican, family-run brand. When our community is hurting, we feel it deeply.”
This commitment to community welfare underscores the long-standing tradition of family values within the Couples Resorts brand, especially during times of crisis. While the resorts themselves may have escaped major impacts, the human aspect remains a priority for the organization.
Direct Aid Initiatives
Every dollar contributed to the Couples Resorts Community Disaster Relief Fund will be allocated directly to support affected employees and the broader community. This includes assistance in rebuilding homes, replacing essential items, and helping families regain stability in their everyday lives.
By fostering a supportive environment, Couples Resorts aims to uplift its team members, ensuring they have the resources needed to recover from these hardships.
How to Help the Community
Individuals interested in contributing to the relief efforts can visit the official Couples Resorts website for more information. Engaging with local community initiatives is crucial, especially as the recovery process unfolds in the aftermath of the recent disaster.
For more details on the recovery efforts and to make a contribution, visit Couples Resorts. Together, the community can rebuild and strengthen the bonds that make Negril a vibrant place to live and visit.
