An executive order from the Trump administration has cast a shadow over inbound travel to the United States. This legislation arrives as the administration proposes significant budget cuts exceeding $1 billion to the National Park Service’s Fiscal Year 2026 budget — a more than one-third reduction in funding compared to the previous year, as reported by CTV News. The ongoing staff shortages in many U.S. national parks are worsening concerns regarding visitor experiences, particularly as international travelers face increased entry fees.
“Increasing fees disproportionately for international travelers sends the wrong message at the wrong time,” expressed Brooks, highlighting the potential economic repercussions these changes could have. “We urge the Department of the Interior to consider the broader economic impacts – not just within the parks, but also in the surrounding communities that depend on tourism dollars.”
The U.S. travel industry is already grappling with various challenges, including trade tensions, visa delays, and an overall decline in travel interest. Brooks indicates that the recent decisions present yet another complication to inbound tourism. “There’s no doubt that rising fees – from national park entry to visa applications – create headwinds for international travel. Coupled with ongoing trade tensions and tariff discussions, the climate for inbound tourism has become increasingly difficult,” she noted. “As an organization advocating travel for its ability to connect people and cultures, these developments are disheartening, imposing added pressure on both pricing strategies and messaging to promote and welcome inbound tourism.”
Industry Proactivity: A Response to Recent Changes
In response to these challenges, the travel industry is not sitting idle. Globus, for example, is adopting a proactive approach to address the negative perceptions surrounding inbound travel. “In light of this situation, we’re taking action that conveys the right message – incentives alone aren’t sufficient,” Brooks explained. “We’re going on the offensive, including the launch of a new video aimed at the industry, our advisor partners, and guests to promote the benefits of travel that unites rather than divides.”
The Future of Inbound Travel
The impending changes, alongside ongoing issues in the travel landscape, underscore the need for a concerted effort from stakeholders to rejuvenate interest in international travel to the U.S. Industry leaders emphasize the importance of reinforcing positive messaging and enhancing visitor experiences in national parks while navigating this challenging terrain.
As the travel landscape continues to evolve, it remains critical for all involved to champion policies and actions that foster a welcoming environment for international guests, which is key for both the tourism industry and local economies that thrive on visitor engagement.
