The St. Vincent and the Grenadines Tourism Authority (SVGTA) has announced an exciting new initiative—the Diamond Rewards Programme—aimed at celebrating and incentivizing travel advisors who actively promote this beautiful Caribbean destination. This launch took place during a Destination Update Luncheon on June 5th, 2025, in New York City, hosted by Minister of Tourism, Hon. Carlos James, in conjunction with the Caribbean Tourism Organization’s Caribbean Week.
Strengthening Ties in the Travel Industry
The Diamond Rewards Programme represents SVGTA’s dedication to fostering relationships within the global travel trade while showcasing the unrivaled beauty and culture of St. Vincent and the Grenadines. This program arrives at a pivotal moment, as SVG is increasingly recognized as a top Caribbean destination. Recent achievements, including JetBlue’s new direct services from New York to Argyle International Airport and year-round flights from Air Canada, alongside high-end developments like Sandals Saint Vincent and the Grenadines, have significantly boosted the region’s appeal to North American and European travelers.
Empowering Travel Advisors
According to Minister James, “Travel advisors are an essential part of our tourism success story. With the launch of the Diamond Rewards Programme, we are deepening our engagement with key stakeholders as part of our strategic focus on business development within the travel trade.” The initiative aims to create meaningful incentives for advisors who share the stories of St. Vincent and the Grenadines.
Details of the Diamond Rewards Programme
The Diamond Rewards Programme is open to licensed travel advisors in Canada. To get started, participants can enroll in the SVGTA’s specialist training at www.discoversvgpro.com. By registering bookings and flights through the platform, advisors can enjoy a variety of exclusive benefits, including:
- Exclusive Rewards: Access to luxurious travel experiences and branded merchandise, including high-profile recognition.
- The Diamond Awards: An annual event that honors top-performing advisors with prestigious prizes.
- Ongoing Education: In-depth training modules designed to showcase the destination’s diverse offerings.
The programme is operational from July 1, 2025, to May 31, 2026, equipping advisors to inspire their clients to explore the stunning beaches, rich cultural heritage, and exhilarating eco-adventures that characterize SVG.
A Strategic Investment in Partnerships
SVGTA CEO Annette Mark remarked, “The Diamond Rewards Programme is more than an incentive; it symbolizes our gratitude and a strategic investment in our most passionate advocates.” This initiative empowers travel advisors with the tools, knowledge, and rewards necessary to confidently promote SVG as an ideal destination. The programme is set to cultivate a collaborative future within the travel trade industry.
Join the Diamond Rewards Programme
Travel advisors are encouraged to participate in this dynamic initiative, leveraging their expertise to position SVG as the ultimate destination for travelers seeking authenticity, elegance, and adventure. High achievers will be recognized annually at the Diamond Awards, scheduled to take place in June 2026 in St. Vincent and the Grenadines.
To become eligible for the Diamond Rewards Programme, travel advisors should register at www.discoversvgpro.com and follow the campaign on social media with #DiamondRewardsSVG and #SellSVG to stay updated and inspired.
