**LAUSANNE: A CULTURAL LAKESIDE GEM**
Lausanne emerges as an intimate yet vibrant destination, seamlessly merging its Olympic heritage with rich arts and culture, all while offering easy access to nature. This **[Swiss jewel](https://www.myswitzerland.com/en/lausanne/)** captivates visitors with its stunning lakeside views and a charming old town.
A recent exploratory group enjoyed a comprehensive city tour, delving into the functionality of Lausanne’s excellent public transport system, which makes the city especially accessible. Highlights included a visit to the renowned **[Olympic Museum](https://www.olympic.org/museum)**, showcasing the city’s proud legacy as the Olympic Capital. In addition, participants previewed exciting cultural events coming in 2026, such as major exhibitions at the **[Museum of Contemporary Design and Applied Arts (mudac)](https://mudac.ch/en)** and the celebratory **50th anniversary of the Collection de l’Art Brut**. Notably, this year marked the **750th anniversary of the Cathedral of Notre-Dame**, a prominent feature in Lausanne’s old town.
As one participant remarked, “I had never been to Lausanne before,” sharing the stunning vistas, efficient transit, and diverse attractions—from museums to vineyards—make it a standout destination. Walker expressed a desire to intentionally incorporate Lausanne into future travel programs.
Sébastien Marcelis, Market Manager at **[Lausanne Tourisme](https://www.lausanne-tourisme.ch/en/)**, highlighted the city’s appeal stating, “We are the Olympic Capital, but we’re also a cultural hub with easy access to both lake and mountain activities. It’s an ideal base for Canadian travelers seeking variety close to their destinations.”
Lausanne’s Escaliers du Marché (photo credit: Spot Magazine via Switzerland Tourism)
**LAVAUX: A UNESCO HERITAGE EXPERIENCE**
An afternoon was spent exploring Lavaux, recognized by **[UNESCO](https://whc.unesco.org/en/list/156)** for its breathtaking terraced vineyards. This picturesque locale stands out not only for its beauty but also for its commitment to sustainable winemaking practices. Participants enjoyed a curated wine tasting, discovering Swiss varietals while learning about local producers’ dedication to sustainability and terroir.
The experience in Lavaux sparked excitement among tour organizers, with one participant noting, “This kind of product can really elevate shoulder-season travel.” Insights gained from Lavaux illustrated opportunities for tailoring tours to interests rather than just seasonal demands.
Paula Briata, VP of Operations for **[WorldStrides](https://worldstrides.com/)**, expressed enthusiasm: “We already work with Switzerland, but this trip showcased the vast possibilities, particularly in Lavaux. The blend of history, food, and outdoor activities creates a win-win scenario.”
Lavaux vineyards (photo credit: Montreux-Vevey Tourism / Maude Rion)
**MONTREUX: A FESTIVE ESCAPE**
The journey also included a visit to the **[Montreux Christmas Market](https://www.montreuxriviera.com/en/)**, where the enchanting ambiance highlighted Switzerland’s seasonal appeal. Nestled alongside Lake Geneva and surrounded by snow-capped peaks, Montreux offers visitors a festive atmosphere rich with artisan crafts and seasonal delights. Montreux Noël, featuring Santa’s elevated abode in Rochers-de-Naye, epitomizes the season’s charm.
Canadian travelers are particularly drawn to these markets, which not only provide a picturesque holiday backdrop but also invite them to immerse themselves in **[Swiss culture](https://www.myswitzerland.com/en-culture/)**.
MOB Golden Pass Railway journey between Montreux and Interlaken (photo credit: MOB)
**LOOKING FORWARD**
The collaborative nature of the trip proved invaluable, facilitating discussions among competitors about shared challenges and strategies for promoting travel throughout the calendar year. Walker emphasized that collective learning enhances experiences for Canadian travelers.
As Switzerland gears up for a promising 2026, the unique blend of culture, accessibility, and authenticity at Lake Geneva positions it to become a prominent travel destination for Canadian operators striving to expand their European offerings. Explore more about travel to **[Geneva](https://www.myswitzerland.com/en/destinations/geneva/)** and the broader allure of **[Switzerland](https://www.myswitzerland.com/en/)** to immerse yourself in this captivating region.
