With a population of 123 million residing in a landmass slightly larger than Manitoba, Japan embodies a blend of bustling urban environments and serene natural beauty.
This juxtaposition was the focal point of a recent event hosted for travel writers at the esteemed Royal Ontario Museum in Toronto on June 11. The gathering was organized by the Japan National Tourism Organization (JNTO) in conjunction with Tokyo Tourism, showcasing the intriguing contrasts and unique experiences awaiting travelers to Japan.
The Rising Canadian Interest in Japan Travel
The allure of Japan is evident, with approximately 580,000 Canadians visiting the country in the past year—a significant 36% increase from the previous year. “The average stay for Canadians is ten days,” stated Priscilla Portsmouth, Senior Assistant Manager at JNTO, emphasizing that most travelers are tourists rather than business visitors.

Exploring Off-the-Beaten-Path Destinations
In a bid to divert tourism from popular yet overcrowded cities like Kyoto, the JNTO is encouraging visitors to explore alternative destinations such as Kanazawa. Yuka Suzuki, Executive Director of JNTO, voiced the organization’s commitment to promoting the rich culinary heritage, vibrant local cultures, and stunning landscapes throughout Japan.
Diverse Experiences Await Tourists
A presentation by Canadian journalist Adam Waxman highlighted the diverse experiences available in Japan. Tourists can immerse themselves in cultural heritage by staying overnight in a traditional temple, engage in ninja and samurai activities at Edo Wonderland, or indulge in ceramics learning experiences. Renowned destinations like the Adachi Museum of Art offer visitors stunning gardens and art collections, epitomizing perfection in Japanese aesthetics.

Active Adventures in Nature
For those seeking adrenaline-pumping activities, Japan offers white-water rafting, cycling through national parks, ice-floe hiking, and surfing in its picturesque coastal waters. Additionally, the tradition of ‘forest bathing,’ where individuals soak in the serenity of nature, is gaining popularity. Japan’s snowy regions are also known for their remarkable ski conditions, appealing to winter sports enthusiasts.
Cultural and Culinary Experiences
Greater Tokyo, with a staggering population of over 40 million, features diverse culinary offerings, including entire districts devoted to curry cuisine. The Akihabara area is a hub for electronics, anime, and manga culture. Travelers can also participate in the exciting Expo 2025 in Osaka, which is set to run until October 13 and will feature impressive installations and events from over 30 participating nations.
Travel Connectivity and Options
Accessing Japan from Canada is convenient, with direct flights available from several major airports. Air Canada offers daily services from Vancouver (YVR) to Narita (NRT) and Haneda (HND), as well as four flights weekly to Kansai (KIX); from Toronto (YYZ), daily services operate to both NRT and HND, along with three weekly flights to KIX; and from Montreal (YUL), there are daily flights to NRT.

Transportation Variety
Ground transportation in Japan is efficient, featuring the famous bullet trains. For clients interested in renting a vehicle, it’s essential to remind them that driving is on the left side of the road, similar to the United Kingdom.
The evening event concluded with exquisite Japanese cuisine, catered by Toronto’s Ki restaurant, which is renowned for its extensive sake selection, offering an authentic taste of Japan.
Your Next Adventure Awaits
The JNTO’s slogan, Japan. Endless Discovery, aptly describes the multitude of experiences and attractions available. However, prospective travelers should be cautioned; ten days may not be enough to thoroughly explore the wonders that Japan has to offer.
