January 2025 marked an extraordinary milestone for Canadian travellers, as indicated by recent data from Intrepid Travel. The adventure travel company announced a staggering 61% year-over-year increase in bookings from Canada, outpacing growth rates seen in the United States.
“With Canadian travel demand at an all-time high, nearly 30% of all Intrepid customers in January were Canadian,”
A recent survey conducted by Intrepid Travel revealed compelling insights into the travel intentions of Canadians this year:
- 67% of Canadians plan to travel more in 2025.
- Nearly half of the respondents are opting for lesser-known destinations rather than traditional tourist hotspots.
- One in four Canadians is gearing up for their first solo adventure.
- 47% expressed heightened confidence in venturing outside their comfort zones, especially when supported by guided tours.
- Furthermore, a significant one in four Canadians views travel as an avenue for adopting a healthier, more active lifestyle, while 20% aim to foster deeper connections with nature.
Trending Travel Destinations for Canadians
As per Intrepid’s findings, the travel destinations preferred by Canadians align closely with those of their American counterparts. The enchanting landscapes of Morocco and the cultural depth of Japan are at the forefront of this trend. North African countries, particularly Morocco and Egypt, are witnessing a surge in popularity among Canadian travellers. This shift signifies a growing demand for immersive experiences that extend beyond the conventional tourist path.
The Evolution of Travel Preferences
“Travel in 2025 is becoming less about ticking off landmarks and more about personal growth,” expressed Christian Walters, President of Canada at Intrepid Travel. “Canadians are craving deeper connections—with the places they visit, the people they meet, and even with themselves.”
The statistics lend credence to his statement: “Canadian travel isn’t just back; it’s thriving beyond pre-pandemic levels, fueling economies and supporting millions of jobs worldwide. The comeback isn’t just a goal; it’s already happening.”
This robust increase in travel interest not only highlights the resilience of the travel sector but also an evolving appetite among Canadians for enriching experiences that promote both adventure and well-being. As 2025 unfolds, the potential for personal discovery and cultural engagement through travel is set to expand, shaping a new era for globetrotting Canadians.
