As the World Series heats up in Los Angeles, Visit California is rolling out an innovative digital campaign to warmly welcome Toronto Blue Jays fans. Amidst the excitement of Game 5, the message is clear: “Canada, We’re Glad You Came to Play.”
Engaging Canadian Fans at Dodger Stadium
The promotional campaign kicked off in advance of Game 3 on Monday and is set to run until Game 5, utilizing various channels to reach arriving Canadian fans. Advertisements are featured prominently across several platforms, including:
- Taxi and rideshare toppers: Providing instant recognition as fans travel to the stadium.
- In-car screens: Engaging passengers during their rides.
- Transit and street-level digital displays: Capturing the attention of commuters.
- Large-format out-of-home (OOH) panels: Visible across key locations in Los Angeles.
- Mobile digital billboards: Active along driving routes, ensuring fans feel the excitement as they head to and from the game.
Strong Connection Between California and Canada
As the Blue Jays recently triumphed over the Los Angeles Dodgers with a score of 6-2 in Game 4, the possibility of continuing the series in Toronto adds further excitement to the event. This surge in cross-border interest underscores California’s dedication to maintaining strong ties with its nearest international market. In 2024, 1.8 million Canadians visited California, contributing a staggering $3.72 billion to the state’s economy. To fortify this relationship, Visit California is allocating $3 million in investments this year to enhance outreach and engagement.
Future Sports Events in California
Looking beyond the World Series, California is set to host a series of high-profile global sports events over the next few years. The lineup includes prestigious competitions such as:
- Super Bowl LX and LXI
- NBA All-Star Game
- FIFA World Cup matches
- U.S. Open Golf at Pebble Beach
- BNP Paribas Open
- Toyota SaveMart 350 NASCAR race
The highlight of this event-fueled calendar culminates in the LA28 Olympic and Paralympic Games, inviting Canadians to be part of the excitement.
Visit California’s Invitation
With an eye on continued collaboration and shared enthusiasm for sports, Visit California extends an open invitation to Canadian fans: Come enjoy the sunshine, spectacular attractions, and vibrant culture California has to offer. As the series unfolds, the connection between Canada and California is only set to grow, making this an exciting time for sports aficionados on both sides of the border.
For more information about traveling to California and its diverse offerings, visit Visit California.
