Blue Diamond Resorts has officially rebranded to Royalton Hotels & Resorts, consolidating its operations under the renowned name of its flagship Caribbean hospitality brand.
This transition marks a significant milestone for the company, which operates 24 all-inclusive resorts across seven stunning Caribbean destinations. The rebranding reflects the increasing recognition and strength of the Royalton brand, known for its luxurious accommodations and exceptional guest experiences.
As part of this rebranding initiative, Blue Diamond’s other hotel brands will also fall under the Royalton umbrella. The Hideaway at Royalton will officially be known as Royalton Hideaway, while Planet Hollywood Hotels & Resorts will be renamed to Planet Hollywood Hotels & Resorts by Royalton.
Jordi Pelfort, the president of Royalton Hotels & Resorts, emphasized that this rebranding is a “strategic alignment of our brand portfolio that highlights the strength and recognition of Royalton.” This move aims to unify its brand identity while enhancing customer experience across its properties.
The rebranding aligns with the company’s ongoing expansion. Earlier this year, Royalton introduced the Royalton Vessence Resorts sub-brand and announced exciting plans for the upcoming Royalton Chic Jamaica Paradise Cove.
In addition to its rebranding efforts, a 2021 partnership with Marriott International led to the inclusion of over 20 Royalton resorts in Marriott’s prestigious Autograph Collection and Tribute Portfolio. This collaboration underscores the commitment to quality and service excellence.
The transition to Royalton Hotels & Resorts is poised to enhance brand visibility and customer loyalty, reinforcing the company’s position as a leader in the Caribbean hospitality sector. For more information about the resorts and services offered, visit Royalton Resorts.
