European river cruising continues to gain popularity, particularly with the launch of Avalon Waterway’s innovative Bonjour Bordeaux: Chateaux, Wineries, and Charming Villages itinerary. This new offering promises an engaging and immersive experience for travelers seeking adventure and cultural enrichment.
The Avalon Artistry II, recently refurbished and accommodating 128 passengers, serves as a luxurious home for an eight-day journey through Bordeaux. This itinerary showcases the region’s rich history, stunning landscapes, and, of course, its renowned wine. The inaugural cruise featured a diverse group of guests, including travel advisors, media, and notable dignitaries from various countries, including Canada, the United States, the UK, Australia, and New Zealand.
Excursions and Engagement
Avalon Waterways is noted for its extensive range of shore excursions, a key element included in the price of all trips. Offering options that range from active biking tours to classic wine tasting experiences, and discovery sessions such as meetings with local artisans, passengers can choose from roughly 28 excursions over a week-long itinerary, with Bordeaux presenting 25 options, including five optional excursions.
Travelers who prefer to explore independently are also welcomed on board with conventional and e-bikes available for rent. The prime docking locations within city centers, as seen in Bordeaux, place shops and restaurants just a short stroll away.
Changing Demographics in River Cruising
As the river cruise experience evolves from traditional sightseeing to more engaging activities, Avalon Waterways is witnessing a shift in passenger demographics. The average age of river cruisers industry-wide is 70, while Avalon’s average passenger age is notably lower at 65, and even 60 for its Active and Discovery itineraries. This reflects a growing trend among travelers seeking vibrant and interactive vacation experiences.
Avalon currently operates a fleet of 15 ships across Europe, catering to groups of either 128 or 166 passengers. Each vessel features a similar contemporary style, with ample natural light and large picture windows perfect for scenic views during cruising. Plans for future growth include adding one new ship each year to the fleet.
Innovative Cabin Design
Avalon’s vessels feature unique “Open-Air Balconies,” which are floor-to-ceiling windows that can open up to seven feet, providing fresh air and stunning views without sacrificing cabin space for conventional balconies. This design choice allows passengers to enjoy the scenery while maintaining the comfort and spaciousness of their rooms.
Booking Insights and Market Trends
Avalon Waterways has observed that Canadians make up approximately 15% of its market, with guests increasingly seeking immersive experiences. The booking timeline is notably long, as customers often have a wish list they are methodically working through. Most itineraries for 2025 are already fully booked, although some spaces are still available for the Bonjour Bordeaux route. Interestingly, due to a high repeat factor of 55%, many travelers become loyal customers after their first cruise.
Avalon also offers themed cruises catering to various interests such as gardening, culinary arts, wine appreciation, and holiday markets. While many excursions on the Bordeaux itinerary focus on wine, there are ample options for those less inclined towards viticulture. One such excursion includes visiting an oyster farmer, offering guests insights into the optimal age for harvesting oysters (a fascinating four years), alongside a visit to an ancient church hosting a private concert for Avalon guests.
The picturesque town of Saint Emilion serves as a delightful stop, perfect for leisurely shopping, gastronomical delights, and exploring its historic underground caves – all nestled within a charming three-kilometer radius.
The Future of River Cruising With Avalon
With enthusiasm surrounding the new Bonjour Bordeaux itinerary, Avalon Waterways has captivated both seasoned travelers and newcomers alike. The gentle pace, coupled with the ship’s elegant ambiance, creates a memorable experience that leads to higher guest retention rates. As France remains a top destination choice for travelers, Avalon plans to launch multi-river itineraries covering three different rivers in France, allowing for an even more enriching vacation.
For more information about Avalon Waterways and the exquisite Bonjour Bordeaux cruise, please visit their website.
