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Since the launch of the first online travel agency (OTA) in 1996, the travel landscape has been rapidly evolving. The introduction of online booking platforms significantly altered the consumer experience, empowering travelers to search and compare prices easily. This transformation, however, seems modest compared to the forthcoming innovations driven by artificial intelligence. The AI Revolution in Travel Recent developments highlight a surge in the use of generative AI for planning and managing travel itineraries at an unprecedented pace. A RateHawk study reveals that nearly half of travel agents globally harbor concerns about AI potentially replacing their roles. Regional Perspectives on…
