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A recent report highlights the significant role of small-to-medium-sized businesses in the global travel sector, emphasizing that nearly 80% of the world’s inbound tour operators fall into this category. Conducted by Arival, a company specializing in analyzing in-destination experiences, the study reveals intriguing insights into the dynamics of the experiences industry. Key Insights from the Global Operator Landscape The Global Operator Landscape: The State of Experiences report surveyed over 7,000 travel experiences operators worldwide. One important finding is the entrepreneurial spirit that drives this industry, with many operators prioritizing passion and lifestyle over aggressive growth strategies. Specifically, three out of…
