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The travel industry has witnessed a significant evolution in pricing strategies, particularly for airlines and hotels, leveraging technology and human insights dating back to the 1970s. This evolution has recently embraced artificial intelligence (AI), allowing these businesses to adjust prices in real-time, akin to surge pricing models already utilized by companies like Uber, Ticketmaster, and Instacart. The Role of Artificial Intelligence in Pricing With traditional pricing models heavily reliant on seasonal trends, holiday patterns, and competitive analysis, the introduction of AI has transformed how airlines and hotels operate. By analyzing large sets of data instantaneously, AI can determine optimal prices…