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Amid the vibrant discussions at last month’s WTM Africa show, one trend stood out: niche tourism is rapidly becoming essential in selling African travel experiences. Industry leader Kgomotso Ramothea, the CEO of ATTA Membership, emphasized that while niche offerings were once viewed as peripheral, they now represent significant opportunities. These experiences not only encourage visitor dispersal from overcrowded tourist spots but also foster deeper community engagement and align with today’s traveler values, which are often in harmony with what African destinations naturally provide. The primary question at WTM Africa was not whether travelers would be attracted to niche experiences but…